a communication technique to remind the app itself by sending alerts or messages
PUSH NOTIFICATION
RELATED TERMS
AD EXCHANGE
What is an ad exchange? An online, real-time marketplace that enables advertisers and publishers to buy and sell digital advertising space across websites, mobile sites,
ARPU (Average Revenue Per User)
What’s ARPU (Average Revenue Per User)? Being a vital metric for marketers, product managers, and executives, ARPU is a measurement that determines how much money