In mobile marketing, CVR (Conversion Rate) is a metric that measures the percentage of people who take the desired action after viewing a mobile ad...
The acronym DSP stands for Demand Side Platform. It is a software platform that allows mobile advertisers to buy ad inventory from a multitude of...
Halloween happens to be the harbinger of the holiday season as it brings with it a string of holidays including Easter, Thanksgiving, Christmas and the...
User acquisition is the act of getting new users for an app through non-organic means. In the world of mobile marketing, user acquisition is the...
Paid advertising is important for promoting an app, but the process of finding publishers for ads can be daunting and inefficient. Instead, you can use...
When advertising an app of any kind, one of the most effective marketing tools available is influencer marketing. This channel is becoming increasingly popular among...
Generation Z, or Gen Z, is among the most important to target for mobile advertisers. Considering Gen Z comprises around 1/3 of the world's population,...
A soft launch refers to the common strategy of releasing a product ahead of its scheduled launch with little or no marketing push. Unlike full...
Businesses today need good mobile marketing to complement other marketing efforts and get the most from their ventures. As more and more people use their...
With the marketing landscape constantly changing and evolving, businesses of all types, including mobile businesses, need to keep up with the latest trends and strategies....
Google has planned to phase out third-party cookies by this year, specifically on Google Chrome. In the process, Google is introducing a new series of...
If you're involved in programmatic advertising, you've likely come across the terms "demand side platform" (DSP) and "supply side platform" (SSP). DSPs are platforms that...