How to Make Money Through Affiliate Marketing
The digital economy has transformed how we generate income, with affiliate marketing emerging as one of the most accessible and scalable business models in 2025. With global affiliate marketing spending projected to reach $13 billion this year—a 10.1% increase from 2023—there’s never been a better time to enter this lucrative field. This comprehensive guide provides […]
Growing your App Brand: A Guide 2023
As app marketers look to the future, one of the most important aspects of success for their app’s growth is developing effective branding strategies. As we drive head-on into 2023, this becomes ever more true as the landscape continues to become especially competitive. To make sure your app stands out and remains competitive, you must […]
App Gamification Strategies: How to Increase Engagement and Retention?
The use of gamification in mobile apps is on the rise, with many companies using it as a way to increase user engagement and retention. In this blog post, we’ll discuss how to successfully implement app gamification strategies to increase user engagement and retention. Introduction to Gamification Gamification is the concept of applying game mechanics […]
100+ Websites to Promote Your Mobile App (App Store & Google Play) in 2025
Here is a great guide for free app promotion sites! This list is updated on Jan 2025! App marketing isn’t just about advertising; it’s a multifaceted process that involves showcasing the value your app brings to users. At AppSamurai, we understand the time, effort, and passion you pour into app development. That’s why we’re committed […]
Take Your App to the Next Level with Concentrated Marketing
In the ever-changing and highly competitive mobile marketing industry, targeted marketing strategies are essential for an app’s success. Concentrated marketing is an effective approach for app marketers to maximize their return on investment (ROI) and to ensure their app stands out from the competition. This blog post will provide an overview of concentrated marketing, its […]
13 Best Mobile Marketing Tips for the Holidays
The Holiday Season is a spectacular opportunity for app developers to grab users’ attention and popularize their apps! By crafting holiday-themed strategies, you can increase engagement and retention; drive more installs and sales. Here’re some tips for creating a strong mobile marketing strategy and making the best of this beautiful time. Test Your Campaigns Ahead […]
The Advanced Guide for OTT (Over-the-Top Content)
The term ‘OTT’ is becoming increasingly prevalent in today’s rapidly evolving media landscape. But what is OTT? OTT, or Over-The-Top, describes a streaming media service that delivers movies, TV shows, and other content directly over the internet. This means that you don’t need to subscribe to a traditional cable or satellite TV service to access […]
Top 15 Mobile App KPIs You Must Measure in 2025
With channels, platforms and ad formats widening every year, it is important to know the best KPIs to measure success for 2020.
Android App Promotion & Marketing: 12 Proven Strategies to Skyrocket Your Growth
Standing out in the Google Play Store’s sea of 3.5+ million apps requires more than just building a great Android application—it demands strategic promotion. This comprehensive guide provides battle-tested tactics for marketing your Android app effectively in 2024, covering both free and paid approaches to maximize visibility, downloads, and revenue. Whether you’re an independent developer […]
The Beginner’s Guide To CVR Marketing and CVR Formula
In mobile marketing, CVR (Conversion Rate) is a metric that measures the percentage of people who take the desired action after viewing a mobile ad or landing page. CVRs are important to track because they help explain how effective your mobile marketing campaigns are at driving results. If your CVRs are low, it may be […]
A Beginner’s Guide to DSP – The Mobile Marketing Champion
The acronym DSP stands for Demand Side Platform. It is a software platform that allows mobile advertisers to buy ad inventory from a multitude of publishers in real-time. DSPs tend to be very efficient and effective tools in helping mobile marketers hit their user acquisition targets. How does a DSP work? They function by maintaining […]
A Beginners’ Guide to User Acquisition in 2022
User acquisition is the act of getting new users for an app through non-organic means. In the world of mobile marketing, user acquisition is the process of acquiring new users for a mobile app. This is important to mobile advertisers because it allows them to reach new potential customers and tap into new markets. Mobile […]