A Beginners’ Guide to User Acquisition in 2022
User acquisition is the act of getting new users for an app through non-organic means. In the world of mobile marketing, user acquisition is the...
25 August, 2022
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An Introduction to DSPs and Why You Need Them
Paid advertising is important for promoting an app, but the process of finding publishers for ads can be daunting and inefficient. Instead, you can use...
17 August, 2022
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A Guide to Influencer Marketing and Its Role in App Advertising
When advertising an app of any kind, one of the most effective marketing tools available is influencer marketing. This channel is becoming increasingly popular among...
18 July, 2022
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Why Targeting Gen Z Users Is So Lucrative for Mobile Marketers
Generation Z, or Gen Z, is among the most important to target for mobile advertisers. Considering Gen Z comprises around 1/3 of the world's population,...
14 July, 2022
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How to Resolve These 10 Unique Challenges of Mobile Marketing Campaigns
Businesses today need good mobile marketing to complement other marketing efforts and get the most from their ventures. As more and more people use their...
07 April, 2022
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How Marketing-as-a-Service Helps Businesses Grow
With the marketing landscape constantly changing and evolving, businesses of all types, including mobile businesses, need to keep up with the latest trends and strategies....
01 March, 2022
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How the Android Privacy Sandbox Will Work and What It Means?
Google has planned to phase out third-party cookies by this year, specifically on Google Chrome. In the process, Google is introducing a new series of...
01 March, 2022
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Everything Marketers Need to Know About DSP and SSP’s
The use of advertising technology platforms like a DSP (demand-side platforms) and/or a SSP (supply-side platforms) makes ad buying and selling more seamless than ever...
23 February, 2022
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11 Strategies to Market Your Crypto Exchange App
Cryptocurrency has developed into a huge phenomenon as the number of applications for it continues to grow. With the ecosystem of cryptocurrency developing, crypto exchange...
21 February, 2022
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A Comprehensive Guide to App Marketing in 2022
As you approach 2022, you'll want to get the most from your app marketing campaigns to connect with audiences, increase user acquisition, and maximize retention....
04 February, 2022
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How to Promote Apps for Students
If you're considering creating and marketing an app, students are among the best audiences to target. Students are always looking for new apps to try...
04 February, 2022
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12 Tips for Marketing Your App on Valentine’s Day in 2022
Valentine's Day is fast approaching, making it important for app owners to do what they can to increase brand awareness and drive engagement ahead of...
02 February, 2022
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