Contextual Ads in Mobile User Acquisition
A contextual ad is chosen by what surrounds it, not by who is looking at it. When an ad slot loads inside a word puzzle app, the system reads signals about that moment: the app’s category, the language of the content, the device, and the country. It picks an ad that fits those signals. It […]
Beyond the App Store: A Marketer’s Guide to Asian Messaging Ecosystems
In the United States and most of Western Europe, the app store is the first place a user looks for something new. The funnel runs from ad to store listing to install, and UA teams build around that path. In Korea, Japan, and much of Southeast Asia, the messaging app sits in that first position […]
Connected TV: Opportunities, Limitations and Where It Belongs in UA
Connected TV has moved well beyond its early “experimental” phase, but that doesn’t automatically make it a performance channel for every mobile app. As streaming becomes the default way people consume long-form content, CTV is attracting growing interest from mobile marketers looking for incremental reach and stronger brand presence beyond crowded mobile feeds. At the […]
What Happens After BFCM? A Practical Playbook for Retention and Revenue
Black Friday and Cyber Monday drive a huge spike in activity for mobile apps and games. Installs surge, ad spend climbs, and conversion intent is higher than almost any other moment in the year. But the real question isn’t just acquiring users, it’s keeping them. BFCM users often come for a deal or a seasonal […]
Mobile App Monetization: Best Practices for Long-Term Growth
The mobile app world isn’t just about downloads anymore—it’s about sustainable, long-term monetization. It’s critical to not only attract users but also generate ongoing value from them—without hurting retention or user satisfaction. In 2025, the most successful apps are the ones that build multi-layered monetization strategies tailored to their audience. Whether you’re a mobile game […]
A Comprehensive Guide to App Marketing in 2025
Last updated: May 2025 Executive Summary The mobile app market continues to evolve at a breakneck pace, with global app revenue projected to reach $935 billion by the end of 2025. As competition intensifies across both app stores, successful marketing requires a sophisticated blend of technical expertise, creative strategy, and data-driven optimization. This comprehensive guide […]
How to Sell An App Idea: The Complete Guide (2025)
How to sell an app idea? You’ve had that eureka moment—a brilliant app idea that could change how people work, communicate, or entertain themselves. But transforming that idea into a profitable venture requires more than just creativity; it demands strategic thinking, market validation, and the ability to effectively pitch your concept to potential buyers or […]
Apple’s AI Revolution: iPhone 16, iOS 18, and Apple Intelligence Unveiled at Glowtime Event 2024
Apple’s “Glowtime” event on September 10, 2024, marked a significant pivot towards AI integration across its product lineup. As a tech analyst who’s covered Apple for over a decade, I can confidently say this event signals a new chapter in the company’s approach to artificial intelligence. iPhone 16 lineup Four models: iPhone 16, 16 Plus, […]
All About Apps #6: Leveraging Data to Combat Ad Fraud in Mobile UA
In this Episode In this episode of the “All About Apps” podcast, we dive deep into the world of mobile user acquisition (UA) with a focus on a critical issue – ad fraud. Joined by Deniz Kekeç (Innogames), Cansu Ağaoğlu (Adjust), Faheem Saiyad (AppSamurai), and our gracious host Peggy Anne Salz. With this amazing panel […]
What Is OEM & What Opportunities Does It Have for Mobile Marketers?
OEMs (App Discovery) have gained popularity in recent years thanks to the native and premium placements offered to mobile marketers. In this blog post, we’ll explore OEMs, how they work, and why they are relevant to mobile marketers. Have a good read! What Is OEM? What is OEM Advertising? The word OEM is an abbreviation […]
Top 5 Distribution Channels to Promote Your Mobile App
When promoting a mobile app, employing diverse platforms across many channels is crucial. This strategy amplifies your app’s awareness, boosts downloads, enhances customer retention, and fosters user sharing. However, determining the most effective app distribution channels for your mobile app promotion can be formidable. With many options ranging from traditional TV to digital platforms, navigating […]
Threads vs. Twitter: Exploring the Rise of Meta’s New Social Media Platform
Welcome to our lives, Threads! Threads is a new contender that has emerged, captivating users and stirring up a rivalry with one of the giants of the industry. Threads, the brainchild of Meta, has quickly become a sensation, pitting itself against the long-standing titan, Twitter. Let’s delve into the intriguing world of Threads, its rapid […]