Growing your App Brand: A Guide 2023
As app marketers look to the future, one of the most important aspects of success for their app’s growth is developing effective branding strategies. As...
27 January, 2023
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App Gamification Strategies: How to Increase Engagement and Retention?
The use of gamification in mobile apps is on the rise, with many companies using it as a way to increase user engagement and retention....
13 January, 2023
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What Is OEM & What Opportunities Does It Have for Mobile Marketers?
App Discovery (OEM) is increasingly significant in mobile marketing and publishing. Despite being essential for app owners, many people may not be familiar with the...
06 January, 2023
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Take Your App to the Next Level with Concentrated Marketing
In the ever-changing and highly competitive mobile marketing industry, targeted marketing strategies are essential for an app's success. Concentrated marketing is an effective approach for...
16 December, 2022
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13 Best Mobile Marketing Tips for the Holidays
The Holiday Season is a spectacular opportunity for app developers to grab users’ attention and popularize their apps! By crafting holiday-themed strategies, you can increase...
14 December, 2022
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The Advanced Guide for OTT (Over-the-Top Content)
As the name suggests, OTT (Over-the-Top) content refers to any kind of content that is delivered over the internet, without the need for a traditional...
30 November, 2022
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A Comprehensive Guide to App Marketing in 2023
As you approach 2023, you'll want to get the most from your app marketing campaigns to connect with audiences, increase user acquisition, and maximize retention....
24 November, 2022
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Top 15 Mobile App KPIs You Must Measure in 2023
With channels, platforms and ad formats widening every year, it is important to know the best KPIs to measure success for 2020. ...
24 November, 2022
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What Are The Best Ways To Promote An Android App?
Attention, Android app owners! This is a useful guide with tips and tricks on how to promote your app. Even if many of them are...
17 November, 2022
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The Beginner’s Guide To CVR Marketing and CVR Formula
In mobile marketing, CVR (Conversion Rate) is a metric that measures the percentage of people who take the desired action after viewing a mobile ad...
14 November, 2022
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A Beginner’s Guide to DSP – The Mobile Marketing Champion
The acronym DSP stands for Demand Side Platform. It is a software platform that allows mobile advertisers to buy ad inventory from a multitude of...
24 October, 2022
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8 App Marketing Tips for Halloween 2022
Halloween happens to be the harbinger of the holiday season as it brings with it a string of holidays including Easter, Thanksgiving, Christmas and the...
15 October, 2022
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