Growing your App Brand: A Guide 2023
As app marketers look to the future, one of the most important aspects of success for their app’s growth is developing effective branding strategies. As...
As app marketers look to the future, one of the most important aspects of success for their app’s growth is developing effective branding strategies. As...
The use of gamification in mobile apps is on the rise, with many companies using it as a way to increase user engagement and retention....
App Discovery (OEM) is increasingly significant in mobile marketing and publishing. Despite being essential for app owners, many people may not be familiar with the...
In the ever-changing and highly competitive mobile marketing industry, targeted marketing strategies are essential for an app's success. Concentrated marketing is an effective approach for...
The Holiday Season is a spectacular opportunity for app developers to grab users’ attention and popularize their apps! By crafting holiday-themed strategies, you can increase...
As the name suggests, OTT (Over-the-Top) content refers to any kind of content that is delivered over the internet, without the need for a traditional...
As you approach 2023, you'll want to get the most from your app marketing campaigns to connect with audiences, increase user acquisition, and maximize retention....
With channels, platforms and ad formats widening every year, it is important to know the best KPIs to measure success for 2020. ...
Attention, Android app owners! This is a useful guide with tips and tricks on how to promote your app. Even if many of them are...
In mobile marketing, CVR (Conversion Rate) is a metric that measures the percentage of people who take the desired action after viewing a mobile ad...
The acronym DSP stands for Demand Side Platform. It is a software platform that allows mobile advertisers to buy ad inventory from a multitude of...
Halloween happens to be the harbinger of the holiday season as it brings with it a string of holidays including Easter, Thanksgiving, Christmas and the...