App Discovery (OEM) is becoming increasingly significant in mobile marketing and publishing. Despite being essential for app owners, many people may not know the entire...
In gaming, in-game advertising has become an increasingly important aspect for game developers and marketers. In-game advertising refers to the placement of advertisements within mobile...
In digital marketing, a postback is a crucial tool for tracking conversions and optimizing advertising campaigns. Postback enables advertisers to track user behavior and measure...
As app developers, we understand the importance of maximizing in-app monetization. After all, it's one of the main methods of generating app revenue. However, with...
Conversion rate optimization (CRO) is a critical process for businesses looking to improve the effectiveness of their digital marketing efforts. CRO optimization involves analyzing user...
K-Factor is a metric used to measure the virality of a mobile app. It is used to track how many new users an existing user...
Attention, Android app owners! This is a useful guide with tips and tricks on how to promote your app. Even if many of them are...
User acquisition is the act of getting new users for an app through non-organic means. In the world of mobile marketing, user acquisition is the...
Mobile ad fraud is one of the biggest problems in the advertising industry. It's a type of fraud that exploits ad technology to maliciously attack...
For app owners, the Easter holiday offers plenty of opportunities to increase user acquisition and retention. To get the best results with your mobile marketing...
Social media marketing is crucial for many businesses, but it can be difficult to select the right platforms with so many options available. From Facebook...
When developing on-app advertising campaigns, there are several options available when it comes to the types of ads you can use. Many advertisers use video...
