As app developers, we understand the importance of maximizing in-app monetization. After all, it's one of the main methods of generating app revenue. However, with...
One of the keys to a successful app is good conversion rate optimization (CRO), which leads to high conversion rates as people convert from prospects...
K-Factor is a metric used to measure the virality of a mobile app. It is used to track how many new users an existing user...
Attention, Android app owners! This is a useful guide with tips and tricks on how to promote your app. Even if many of them are...
User acquisition is the act of getting new users for an app through non-organic means. In the world of mobile marketing, user acquisition is the...
Mobile ad fraud is one of the biggest problems in the advertising industry. It's a type of fraud that exploits ad technology to maliciously attack...
For app owners, the Easter holiday offers plenty of opportunities to increase user acquisition and retention. To get the best results with your mobile marketing...
Social media marketing is crucial for many businesses, but it can be difficult to select the right platforms with so many options available. From Facebook...
When developing on-app advertising campaigns, there are several options available when it comes to the types of ads you can use. Many advertisers use video...