Developers in the dynamic field of mobile gaming are constantly looking for innovative strategies to captivate players and drive substantial revenue. AppSamurai's Rewarded Playtime model,...
Here is your casual games acquisition guide! Casual games saw a 56% increase in downloads in 2022 when compared to 2021, and without a strong...
Mobile gaming has revolutionized the entertainment industry, as well as the user acquisition ecosystem with millions of users engaging in various games and applications every...
App Discovery (OEM) is becoming increasingly significant in mobile marketing and publishing. Despite being essential for app owners, many people may not know the entire...
In gaming, in-game advertising has become an increasingly important aspect for game developers and marketers. In-game advertising refers to the placement of advertisements within mobile...
In digital marketing, a postback is a crucial tool for tracking conversions and optimizing advertising campaigns. Postback enables advertisers to track user behavior and measure...
Conversion Rate Optimization (CRO) is critical to any successful digital strategy, especially in the mobile app landscape. But what is Conversion Rate Optimization? Simply put,...
K-Factor is a metric used to measure the virality of a mobile app. It is used to track how many new users an existing user...
Attention, Android app owners! This is a useful guide with tips and tricks on how to promote your app. Even if many of them are...
User acquisition is the act of getting new users for an app through non-organic means. In the world of mobile marketing, user acquisition is the...
Mobile ad fraud is one of the biggest problems in the advertising industry. It's a type of fraud that exploits ad technology to maliciously attack...
For app owners, the Easter holiday offers plenty of opportunities to increase user acquisition and retention. To get the best results with your mobile marketing...
