Top 5 KPIs For Mobile Game User Acquisition
In case you missed our previous articles we just want to let you know that this week is all about performances on AppSamurai Blog. But how can we measure it and what tells us that the methods applied for marketing our app are effective? Well, that value which demonstrates if certain objectives were accomplished is […]
7 Tips For The Best Mobile Video Ad Optimization
We all know how efficient mobile video ads are for the success of a campaign because we discussed that on different occasions. But what can we do to increase these performances? It is impossible to upload any random clip and then rest assured that our strategy will work. For today we prepared a tutorial to […]
What App Developers Should Know About Android Beta Testing
You know the golden rule of app marketing, don’t you? You must know your customers. And how can you achieve that? A simple way is beta testing. It means to share your new or updated apps with a smaller segment of your target audience before offering it to a wider public. It is almost impossible […]
What You Need To Know About IAB’s New Ad Standards
Interactive Advertising Bureau (IAB) published New Standard Ad Unit Portfolio for web and mobile advertising which creates a proper environment for publishers who want to increase their revenue and for users who will avoid unpleasant experiences. This document was realized after gathering feedback for a public comment draft released in September, last year. Now, let’s […]
Why Mobile Marketing Is So Important For Your App?
You are an app owner. You built a flawless app. A great mobile designer helped you with the UX. It is now an extraordinary app. What’s next? Being such an amazing app it will definitely rock the world. Well, things don’t usually work that way. You missed one more step. You didn’t figure out the […]
Transformation Of The App Economy From The Very Beginning
If you read the title you would believe that this will be a history lesson, but it is very important to stop for a few minutes to understand the past for a better overview of what future has to offer. For this reason we promise you that this won’t be a boring lecture but rather […]
Mobile App MVP: Why And How To Build It
We all understand the necessity of validating an app idea to see if it works or not before starting investing all resources for building the entire product. But how can you see if your app will reach the wanted success without developing it? The answer is to build a Minimum Viable Product. We will share […]
Mobile Game Cross Promotion Tips to Grow Your User Base
Hands up who has more than one game uploaded on Apple App Store or Google Play Store. If this is your case, it is obvious that you want to promote all of them in the same time. Is that right? Well, the solution for your problem is cross – promotion. Here is what you have […]
Best Practices Of Video Ad Placement In Mobile Games
Mobile game owners, we are back with another article focused on your apps. Let’s see how we can advertise in games without damaging the entire experience. We all know how effective can be video ads but mobile users install a game to play it not to watch videos. This will be a permanent concern unless […]
How To Set Up Successful Mobile Advertising Campaigns
If you are an app owner and you want to fight for your users than you are in the right place. Today we are preparing a battle plan that will help you reach the success you are hoping for. Let’s transform you into a warrior and for that we will give you the necessary weapons […]
Multi – Touch Attribution: Defining Every Touch Points To Conversion
Isn’t technology amazing? Besides the fact that it enhances our daily activities eliminating the boring routine, it also makes our lives much more interesting. Without smart facilities that move things forward we would still lose a lot of time going from store to store for doing our shopping or we wouldn’t be aware of the […]
How To Build A Loyal Mobile Gaming Audience
Every now and then we offer to game developers an article just for them. There are two reasons for that. On one hand, being one of the most popular app categories, launching a game is your big chance to rock the world. On the other hand, observing this hard competition it is a sure fact […]