App Icon Guide 2025: How to Design a Compelling App Icon
App icon… Here is a great 2025 guide. (This post is updated in May 2025!) When developing a mobile application, one of the key elements that should never be overlooked is the design of the app icon. These app icons are more than just decorative symbols; they serve as the first impression of your app […]
Tips For Creating A Mobile App Payment Screen
Do you want to create a successful and efficient mobile app payment screen? Then, you need to pay attention to various details. People expect you to give them a good reason to pay for an app. There are many apps that require payment before downloading or in-app purchasing to reach more features in an app. […]
What GDPR Means For Mobile Apps
Do you remember when we discussed mobile app security? We wanted to share with you some of the most important steps you need to follow in order to win users’ trust. While those ideas were just good practices for a better relationship between your customers and your business, they will become mandatory after May 25, […]
What App Owners Should Know About Mobile ROI
Every article published on our blog highlights important aspects of retention and in what way it is more important than user acquisition. But for app owners, it isn’t always that easy to understand the terms involved in marketing discussions. They have an app and they want it to be successful. What are LTV, CPI, ARPU […]
Google App Install Advertising: What, Why and How of UAC
With our blog we want to present you various techniques for app advertising but it is time to check one of the most representative platforms for mobile apps, Google. The experts from the giant company launched two years ago Universal App Campaigns for helping developers and marketers reach their success in an easy and convenient […]
Advantages of Using Youtube Ads for Your App
Every report and study available on the market will tell you that video ads are one of the most efficient formats for increasing your user base. And it makes sense because new customers have a better understanding of what your app has to offer after watching a video. Therefore, the uninstall rate is considerably lower. […]
5 Reasons Why You Should Prefer Native Advertising
We talked about native ads in one of our articles almost a year ago, but it is time to update that information and to dig deeper into this subject for proving you how efficient this format really is. Let’s start by listing the main types of mobile ads for a better understanding of your options. […]
Best Tips And Tools To Create Effective App Videos
If you read our blog post How To Create An Effective App Store Video (if not, now would be a good time to take a look at that article) you understood how powerful can be a well-designed clip for convincing users that your app is what they need. But app stores aren’t the only place […]
7 Tools For Generating Amazing Banner Ads
After you just read our recent article, Mobile Banner Ad DesignTips For Better Conversion Rate you most likely think about banner ads from a better point of view. Perhaps you consider this strategy for your next campaign and you have some ideas that you would like to implement for making sure that you will reach […]
5 Clever Ways To Drive More Traffic From Website To App
We just talked about Key Components Of Amazing Landing Page For Mobile Apps and because we like to give you all the details referring each technique we will continue today with some efficient methods for emphasizing the effects of the elements contained in your website. To be sure about the performances of your strategy in […]
Best Mobile Advertising Tips
Mobile advertising is an ever – changing domain. Maybe some of the features that work now won’t be so effective next year and more important there are many improvements in this industry which worth your attention in the moment we are speaking. Our mission at AppSamurai is to present you the latest trends when it […]
Mobile Web Vs. Mobile In App Advertising: Which Is Better?
With the mobile wave conquering the desktop environment back in 2014, it began a new era for digital marketing. Now, every company owner wants to promote his products using this promising ecosystem. But one needs to decide what to choose: mobile web or mobile apps. With this chart in mind, you must know that numbers […]