Blog

Do you want to create a successful and efficient mobile app payment screen? Then, you need to pay attention to various details. People expect you to give them a good reason to pay for an app. There are many apps that require payment before downloading or in-app purchasing to reach more features in an app.Read more

Do you remember when we discussed mobile app security? We wanted to share with you some of the most important steps you need to follow in order to win users’ trust. While those ideas were just good practices for a better relationship between your customers and your business, they will become mandatory after May 25,Read more

Do you use Uber? Do you like Coursera? Do you enjoy the effects offered by Evernote? What do all these successful apps have in common? They all use Kotlin in one way or another. But what is Kotlin? And why is that important for Android programmers?  Read further because we are about to tell youRead more

Heraclitus said: “Change is the only constant in life”. In case you are asking, our blog didn’t become a philosophy website and we still focus on mobile marketing. But if you think about it, you will see that it really make sense, especially in the mobile world even though these words were written thousands ofRead more

Every article published on our blog highlights important aspects of retention and in what way it is more important than user acquisition. But for app owners, it isn’t always that easy to understand the terms involved in marketing discussions. They have an app and they want it to be successful. What are LTV, CPI, ARPURead more

With our blog we want to present you various techniques for app advertising but it is time to check one of the most representative platforms for mobile apps, Google. The experts from the giant company launched two years ago Universal App Campaigns for helping developers and marketers reach their success in an easy and convenientRead more

We have been working hard to make our campaign creation period easier than ever. Now you can create campaigns without an end date and without any budget limit. With the new functionality, we expect our customers only to set CPI(cost per install) bid, and daily spend limit or daily install cap (“Daily Installs” is calculatedRead more

Every report and study available on the market will tell you that video ads are one of the most efficient formats for increasing your user base. And it makes sense because new customers have a better understanding of what your app has to offer after watching a video. Therefore, the uninstall rate is considerably lower.Read more

We talked about native ads in one of our articles almost a year ago, but it is time to update that information and to dig deeper into this subject for proving you how efficient this format really is. Let’s start by listing the main types of mobile ads for a better understanding of your options.Read more

From the beginning, social networks were created for people to share their thoughts. Without doubt those are the best channels to spread the word about your app. In the previous article we talked about the psychology behind storytelling for mobile apps. We need to go further with our discussion and to see your options whenRead more