How AI Will Change Mobile Marketing
Do you ever have a feeling that you are a protagonist in a SF movie? If “Yes”, it is probably due to the Artificial Intelligence. As devices become smaller and smarter, the technology which sustains them is oriented more and more on enhancing our way of interacting with apps and people. Because we just talked […]
5 Things You Should Know About Updating Your App
In our previous articles, we covered some of the most important topics related to launching and promoting an app. But after all the effort invested in these stages, you are not done yet. You need to keep your eyes opened and be ready to update your app whenever it needs. This is a good way […]
8 Tips For Successful Pre–Launch App Marketing Strategy
Launching an app is a very important moment for your app launch strategy and success as a developer but all the marketing process must start at the moment when you are thinking to create the app. Your launching an app marketing should not start when you are ready to upload it on the app store. […]
How To Increase ROI Of Your App With Facebook Dynamic Ads
When creating a marketing campaign you have to calculate ROI (Return On Investment). Although it is very difficult to calculate this metric because of numerous external variables, there is a basic formula that can be applied: ROI = (GAIN FROM INVESTMENT – COST OF INVESTMENT) / COST OF INVESTMENT Because Facebook is the biggest social […]
App User Segmentation: Best Practices & Examples
First of all, let’s say that a segment is a group of users chosen by a set of criteria, like age, country or preferences. User segmentation is the process of focusing the marketing strategy mainly on those characteristics. This process will impact the entire marketing funnel from exposure to retention. Why Is Segmentation Important User […]
How to Make an App Go Viral
If you’re creating an app, whether it’s a news app, a social app, or a game app, your key focus has to be to make it go viral. By going viral we mean, to have it reach the maximum amount of people so they can gain interest in it and use it. And the only […]
What Is The Future Of Mobile Advertising?
As we explained in the previous article, newly launched apps’ chances to be found is decreasing and ranking at top of any category is harder than ever. And that makes things harder and more important for mobile advertisers too. Because there are more than 4 million apps in app stores, app owners and indie developers are […]
Increase Engagement of Your Retail App in 5 Ways
While you probably have heard a lot about the brands including Mothercare to Walmart and have been hearing the latest talk of the town including “retail apps” I’m sure what you’re thinking to yourself right now is, “Can people stop talking about retail apps already?!” Why Mobile Marketing is Important for Retail Apps However, I […]
Unlocking Global App Success: The Essential Guide to App Localization
This post is updated on May 2024. The dream of every app developer is to see their creation thrive on a global scale. While building a fantastic app is crucial, reaching a diverse audience requires more than just a good product. App localization is the key to unlocking untapped markets and driving exponential growth. At […]
App Store Algorithm Changes: A Complete Timeline and Guide for App Success in 2024
This post is updated on May 2024. Understanding the inner workings of app store algorithms is like having a secret decoder ring for app success. While Apple and Google keep the exact formulas shrouded in mystery, tracking their updates and adapting your strategies accordingly is crucial for staying ahead of the curve. At AppSamurai, we’re […]
TOP 400 US APPs ASO Analysis & Category Competition Index
According to the Nielsen report, a large sum of users find app’s from friend/family or via app searches. So, app title is very important for first impressions. Thus, it must be unique, memorable and fitting with app. If we think that Apple rejects some of apps because of long and stuffy titles, choosing app title […]