In the mobile industry, OEMs refer to companies that manufacture their phones in their own factories. App Samurai’s OEMs offers advertisers app placements inside premium manufacturer devices.
OEM APPS
RELATED TERMS
Customer Cohort Analysis
What is customer cohort analysis? Customer cohort analysis evaluates customer behavior by grouping them based on common actions such as first purchase/order or an app
GEOLOCATION
the term refers to the ability to determine position of a person or a device by using their geographical coordinates through any of the availabile