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the users who take action with your app out of the total people that you were able to reach

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simply a marketing practice which is conducted on mobile devices For more information about Mobile Marketing, click here.

What is an ad server? An ad server is a web-based tool that helps publishers, advertisers, ad agencies, and ad networks to optimize, manage and

What is app LTV (lifetime value)? LTV is an essential metric that measures the revenue generated by a single user over time. App developers can