What is Mopapp?
Mopapp was a mobile app analytics platform launched around 2010 by a London-based team. It focused on revenue and sales intelligence, aggregating data from the various app stores and mobile ad networks a publisher used and presenting it in a single reporting dashboard. Instead of logging into each store separately, developers could see consolidated downloads, income, and store performance in one place.
Mopapp is no longer an actively maintained or commercially operating product. The information here describes what the tool did during its operating period, for teams researching its history or comparing it against current alternatives.
Key Features of Mopapp
Mopapp centered on cross-store revenue tracking and the reporting layer built on top of it. Its feature areas included:
- Aggregated sales and revenue reporting across multiple app stores, including the Apple App Store and Google Play, plus other marketplaces of the era.
- Download and income charts filtered by date range, country, platform, and store.
- Mobile ad network revenue tracking, pulling earnings from networks such as AdMob and InMobi alongside store sales.
- Public app store rankings and charts for tracking how titles ranked across regions.
- Comparison tools for measuring performance across apps, platforms, and stores.
- Review and rating sentiment analysis to summarize how users responded to an app.
Why Choose Mopapp?
During its operating period, Mopapp appealed to teams that sold across several stores and wanted one consolidated view of where revenue came from. Pulling store payouts and ad network earnings into the same reports removed a manual step that otherwise meant exporting numbers from each platform and reconciling them by hand.
Because Mopapp is no longer an actively supported product, it is not a practical choice for new projects today. Teams evaluating it now should treat this as historical reference and look at current mobile analytics and attribution platforms for live data and ongoing support.
Who Can Benefit from Mopapp?
Mopapp was built for the people responsible for an app's commercial performance rather than its product engineering. That included independent developers and small studios publishing paid or ad-supported apps, publishers managing a portfolio of titles across several stores, and marketing or agency teams that needed sales and ranking reports for client apps.
For anyone studying the history of mobile analytics, Mopapp is a useful example of an early cross-store revenue aggregator from the first wave of app store tooling, before attribution and product analytics matured into separate categories.
How to Get Started with Mopapp
Mopapp is not available for new sign-ups, so there is no current onboarding path. References to its website or trial flow point to an offering that is no longer maintained, and the domain should be treated with caution.
If you need the capabilities Mopapp once offered, evaluate an actively supported mobile analytics or attribution platform instead. Look for one that connects to today's app stores and ad networks, consolidates revenue and download reporting, and provides documented support and security practices. AppSamurai's directory lists current tools you can compare against your store coverage, reporting, and integration needs.