What is Localytics?
Localytics was a mobile app analytics and customer engagement platform built for app marketers and product teams. It paired behavioral analytics with a multi-channel messaging suite, so the same tool that measured how people used an app could also be used to re-engage them through push notifications, in-app messages, and an app inbox.
The company was acquired by Upland Software in February 2020 and its technology was absorbed into Upland's customer experience management offering. As a result, Localytics is no longer sold or marketed as a standalone product under its original name.
Key Features of Localytics
Localytics brought analytics and engagement together in a single platform. Its main capability areas included:
- Behavioral analytics covering app usage, events, funnels, and cohort and retention analysis
- Audience segmentation that could be activated directly into messaging campaigns
- Push notifications, in-app messages, and an app inbox for reaching users inside and around the app
- Web push and location-based geofence messaging
- A/B testing for messaging and campaign optimization
- Profiles, a feature that unified user data from inside and outside the app for personalization and targeting
Why Choose Localytics?
Teams chose Localytics because analytics and engagement lived in one place. Instead of measuring behavior in one tool and acting on it in another, marketers could build a segment from in-app behavior and immediately target it across push, in-app, and inbox channels without exporting data or wiring up a separate messaging system.
Note that this reflects Localytics as it operated before the Upland acquisition. Anyone evaluating it today should look at Upland's current customer experience products, since the standalone Localytics platform is no longer offered.
Who Can Benefit from Localytics?
Localytics was aimed at consumer mobile apps where engagement and retention drive the business, including media, retail, travel, and financial services apps. App marketers used it to run lifecycle and re-engagement campaigns, while product teams used the analytics to understand feature adoption and user journeys.
It fit organizations that wanted one vendor for both measurement and messaging rather than stitching together a separate analytics tool and a separate marketing automation tool.
How to Get Started with Localytics
Because Localytics has been acquired, there is no longer a standalone Localytics sign-up. Its capabilities now sit within Upland Software's customer experience management portfolio, so the practical starting point is to contact Upland and ask how the former Localytics analytics and messaging features map to their current products.
If you are choosing a tool today, it is worth comparing against actively maintained mobile analytics and engagement platforms to confirm the feature set, integrations, and support meet your needs before committing.