Countly is a mobile analytics platform that was founded in 2012 and is headquartered in London – they run over 1000 servers, tracking over 5000 apps in 93 countries. It’s an open source analytics tool that has a wide range of features, such as: real-time update, scalable infrastructure and multi-platform support. Applications are tracked and the data is visualised, allowing the app developer to gain insights and then optimise their strategy in response, like the use of in-game purchases and the specific method of advertising. The reports and charts that Countly uses are all in real-time, meaning that the ongoing data collected from the app is representative of exactly what is happening at that time. Countly says the dashboard designed for their clients is easy to use and displays all the important data in an elegant way – there is also a mobile version for monitoring stats out and about. Countly supports all of the 4 major platforms, iOS, Android, Blackberry and Windows Phone. The SDK is integrated within a developer’s app via the use of a small plugin that takes about five minutes to set up.


Countly Breakdown


  • Pricing: Professional and Business models, $69 and $189 per month respectively
  • Free Trial: Yes
  • Features: Multi-platform support, open source, non-prohibitive licence