Place IQ was discovered years ago by Duncan McHall. Its headquarters located in New York, while their official offices are also in Palo Alto, Chicago, and Detroit. PlaceIQ is an organization different than existing with their main focus on the internet. But, while focusing on the internet, they also target the specific audience by their time and location. They have realized that by understanding consumer behavior they can make a good connection between digital and a real world. Not only innovation is the reason PlaceIQ is becoming a leading company because they are not afraid of risk.