fbpx

Eti Puf Music Academy App | TR | Client Objective

“ETI PUF MUSIC ACADEMY BOOST ITS RANKING TO THE TOP 3 & TOP 10 TWICE”

In the final days of 2019, App Samurai and a reputable Turkish food brand, Eti, came together to collaborate on boosting the Eti Puf Music Academy app.

Eti is a reputable food brand that has succeeded in creating an emotional bond with its consumers since 1961 in Turkey. Eti Puf Music Academy app is designed to provide a digital experience starting from the packaging. After completing the set of notes from the packaging, users can play popular songs or make their music with Augmented Reality supported applications after placing the notes on the desired surface. The app was a successful example of excellent branding strategy.

Strategy | Boost

The main aim with a boost campaign is to increase the category store ranking of an app. This would increase the visibility of the app to potential users, which in turn would result in an organic uplift in overall downloads. In other words, even though the high volume of installs received with the boost campaign may not be the relevant users needed, the users that are coming thanks to the increased visibility that your app gain with store ranking increase are the high-quality & relevant users that would also determine the success of the campaign.

Eti Puf Music Academy’s Success Story

  • Our main focus was to rise to the TOP 10
  • Ranking increased to the TOP 3 in the Entertainment category during the campaign
  • Eti Puf Music Academy went into the TOP 10 twice

Key Results | IOS

Focus Geo: TR

Platform: iOS

Tracking Tool: Adjust

37K+ Installs Delivered

Avg. Daily Install: 800

Ranking Jump: 44>3

Organic Uplift Increased %26

Conversion Rate Increased %21.26

  • 37K+  Installs Delivered,
  • Increased visibility on the App Store,
  • Increased In App Store Page Conversion Rate,
  • Jumped +41 ranking and reached the TOP 3,
  • Performed with %20 Organic Uplift

Key Results | Android

  • 64K+ Installs Delivered,
  • Increased visibility on the Google Play Store,
  • from 43rd to 9th in Family Category,
  • from 7th to 1st in Family-Education Category

Focus Geo: TR

Platform: ANDROID

Tracking Tool: Adjust

64K+ Installs Delivered

Avg. Daily Install: 850

Ranking Jump: 43rd > 9th

Ranking Jump: 7th > 1st

Ranking Jump: 308th > 111st

Ranking Highlights

44th > 3rd

ENTERTAINMENT CATEGORY (IOS)

6th > 3rd

GAMES - MUSIC CATEGORY

43rd > 9th

FAMILY CATEGORY

Top 10 > Twice

TRENDING LIST

7th > 1st

FAMILY - EDUCATION CATEGORY

Join thousands of mobile apps that are achieving their goals with App Samurai

Schedule a live demo or create your free account.