In most cases, you download an app from a store and start using it. Naturally, developers who offer apps for free expect to pay in some other form through mobile advertising. If you think about developing an app and don’t know how a free app makes a profit, the following article explains. This article will find out how famous free products make money on their apps with mobile ads. You can get support from App Samurai to earn money from free mobile app ads.
Table of Contents
Advertising
Mobile advertising is the easiest and most common way to get money from a free app these days. Using ad networks, app publishers can make money solely from ad revenue by offering their apps for free. Advertisers usually based on their buying method: Fixed Price, CPA (Cost Per Action), Cost Per Mille (CPM), CPC (Cost Per Click), CPL (Cost Per Lead), or Cost Per Order (CPO). You can take advantage of these fantastic advertising techniques to generate good revenue.
Subscriptions
Another way to make money through free apps is by charging users. Content, not functionality, is what counts most in subscription-based apps. This model is commonly used by companies promoting B2B initiatives and requires applications to regularly deliver their services (distribute their content) to customers. This is one of the incredible ways to increase your revenue.
Sponsor & Partnerships
If you can partner with another brand, you can significantly step up your app advertising game. You only need to find a suitable partner with a similar customer base and who can help to build strong customer support for you. A sponsor or network of partners can provide significant benefits to both your business and customers, especially if you make an integrated user experience – for instance, Localytics and Optimizely teamed up to give mobile analytics a plus service.
Freemium
Everyone loves to have free goodies, so it’s easy to see why it’s most popular to offer your app for free and then restrict certain features or functionality in the mobile app, which requires a one-time payment to provide full access. Being “free” attracts the user to download the app and lets them check if they like it, and then if they find they use it frequently and like it, they are more likely to pay for full access and enable premium features of the app. Spotify and AVG’s antivirus programs are prime examples of how this works well.
In-App Purchases
What’s more, free mobile apps make money when they contain items to sell. Shopping is not tangible. They are virtual and are used only within the application. Thus, people can get some products or services for one-time use or have constant access to them.
SMS Marketing
Using in-app prompts, like those used to collect email addresses, you can send notifications of reminders, app updates, contests, and promotions directly to your users’ text message inboxes. This SMS app marketing technique is one of the most effective ways to build your brand credibility as it gets users to come back to your app.
Email Marketing
Although email marketing is a relatively old method, it can be pretty powerful when it comes to app monetization or make money through mobile advertising. This strategy works great when you ask for the user’s email address when they log in. And, as a result, you will be able to contact them by email subsequently.
Referral Marketing
Join the app’s referral Marketing program to make money every time your app encourages visitors to make purchases. For instance, a productivity app for small business owners, entrepreneurs, and freelancers might include a section that guides users to other helpful time and project management apps. By referring users to these additional resources for referring new customers to related apps. Amazon, eBay, and other referral programs are the best examples of referral marketing.
Based on some mobile app marketing analysis, it is possible to create a well-planned business strategy by incorporating revenue streams from the app and using several different monetization strategies simultaneously. You can get support from App Samurai to create a correct strategy.