The Rise of Mobile Gaming in Vietnam: Insights for Developers and Marketers
Vietnam’s mobile gaming market is booming, and for game developers or UA teams looking to expand in APAC, it’s a window you don’t want to miss. The combination of a young, digital-native population; rising smartphone and internet penetration; and evolving monetization and marketing dynamics makes Vietnam a hotspot for growth. Here’s a breakdown of what’s […]
Threads vs. Twitter: Exploring the Rise of Meta’s New Social Media Platform
Welcome to our lives, Threads! Threads is a new contender that has emerged, captivating users and stirring up a rivalry with one of the giants of the industry. Threads, the brainchild of Meta, has quickly become a sensation, pitting itself against the long-standing titan, Twitter. Let’s delve into the intriguing world of Threads, its rapid […]
Supercharge Your App Marketing, and User Acquisition Strategy with ChatGPT
Are you feeling lost in a sea of data and channels when it comes to mobile marketing and user acquisition? Fear not, my friend – there’s a language-processing AI that everyone’s talking about: ChatGPT! In this post, we’ll show you how ChatGPT can boost your mobile marketing and user acquisition strategy, share some best practices […]
Why Targeting Gen Z Users Is So Lucrative for Mobile Marketers
Generation Z, or Gen Z, is among the most important to target for mobile advertisers. Considering Gen Z comprises around 1/3 of the world’s population, this isn’t a generation you should overlook. The majority of this generation’s members can become loyal users of all types of mobile apps, from games to lifestyle and e-commerce apps. […]
SKAdNetwork 4.0: What’s New for App Campaigns & Advertisers?
SKAdNetwork, also known as StoreKit Ad Network or SKAN, is integral for measuring ad activity. It’s also crucial for maintaining users’ privacy. With the new updates coming via SKAdNetwork 4.0, advertisers may wonder what exactly this framework is and how the new updates will impact them. The following guide to SKAdNetwork will detail exactly what […]
8 Best Ways to Promote A Crypto Mobile App
8 Best Ways to Promote A Crypto Mobile App After studying the apps you see in the following image, we found 8 ways to promote a mobile crypto app. One or the other method might work for you. So, why not take a look at each one by one? App Store Optimization – Take the […]
How to Boost App Downloads with Instagram Ads
After creating an app, you likely want to get started on maximizing exposure and downloads for it. However, with so many social media platforms and other channels available, it can be difficult to decide on the ideal platform to boost app download and installation rates. One of the best social media apps to use today […]
What’s New In IOS 15 For ASO: A/B Testing Tool, Custom Product Pages, In-App Events & More
The iOS 15 update that was released by Apple last month at WWDC21 seems to have changed the world of mobile marketing in many ways. One of the highlights of this update is the changes in App Store Optimization. With this update, app owners will be able to increase conversion rates on the product page […]
How to Use Influencer Marketing for Mobile Apps
As a mobile app owner, you want to let the world know about your new app in the best way possible. So, chances are you might be looking for new and effective marketing strategies that walk you through the most popular channels and promote your app in front of others. Have you ever heard of […]
Word of Mouth Marketing for Mobile Apps: Unleashing the Power of Organic Growth
This post is updated on May 2024. In the ever-expanding universe of mobile apps, cutting through the noise and capturing user attention is a relentless challenge. While paid advertising campaigns can be effective, they often come with hefty price tags and diminishing returns. Enter word-of-mouth marketing (WOMM) – a timeless strategy that leverages the power […]
Pre-Installed (Preloaded) App Campaigns: The Secret Weapon for Explosively Growing Your Mobile App User Base
In the hyper-competitive mobile app market, user acquisition is the holy grail. But, traditional channels like social media or app store optimization can be expensive and time-consuming. What if there was a way to get your app directly in front of a massive audience the moment they unbox a new device? Enter pre-installed app campaigns […]
Your Complete Guide to Mobile Medical Category
What is Mobile Medical Mobile medical or medical applications, also called mobile medical apps, are mobile devices, such as laptops, smartphones, or tablets, that assist healthcare professionals or patients in diagnosing, monitoring, treating disease or injury. Healthcare professionals use them to perform medical calculations, analyze patients, and access electronic medical records. In the mobile medical […]