Word of Mouth Marketing for Mobile Apps in 2021 -

Word of Mouth Marketing for Mobile Apps: Unleashing the Power of Organic Growth

This post is updated on May 2024.

In the ever-expanding universe of mobile apps, cutting through the noise and capturing user attention is a relentless challenge. While paid advertising campaigns can be effective, they often come with hefty price tags and diminishing returns.

Enter word-of-mouth marketing (WOMM) – a timeless strategy that leverages the power of authentic recommendations to drive organic growth and build lasting brand loyalty. At AppSamurai, we’ve witnessed the transformative potential of WOMM for mobile apps, and in this guide, we’ll delve into its nuances, share proven tactics, and reveal how you can harness its power to skyrocket your app’s success.

What is Word of Mouth Marketing (WOMM)?

WOMM, also known as word-of-mouth advertising, is a form of marketing that relies on the organic spread of information and recommendations about a product or service. It’s the digital equivalent of a friend telling you about their favorite new restaurant or a colleague raving about a must-have app.

Why WOMM is the Gold Standard for Mobile App Marketing:

  • Unmatched Credibility: People trust recommendations from friends, family, and even strangers more than any other form of advertising. Nielsen reports that 92% of consumers trust recommendations from people they know.
  • Cost-Effective: WOMM is inherently organic, requiring minimal financial investment compared to paid advertising campaigns.
  • Long-Term Impact: Positive word-of-mouth can create a ripple effect, leading to sustained growth and a loyal community of brand advocates.

Types of WOMM:

  • Organic WOMM: This occurs naturally when satisfied customers share their positive experiences with others.
  • Amplified WOMM: This involves actively encouraging and incentivizing users to spread the word through referral programs, influencer partnerships, or social media campaigns.

The Mechanics of WOMM:

  1. Create a Remarkable App: A great app is the foundation of any successful WOMM campaign. Ensure your app delivers on its promises, provides a seamless user experience, and addresses a genuine need or desire.

  2. Deliver Exceptional Customer Service: Go above and beyond to delight your users. Respond promptly to inquiries, resolve issues quickly, and exceed expectations at every touchpoint.

  3. Encourage Sharing: Make it easy for users to share their positive experiences with others. This could involve integrating social sharing buttons into your app, creating shareable content, or offering referral incentives.

  4. Leverage Influencers: Partner with influencers who resonate with your target audience to amplify your message and reach a wider audience.

  5. Monitor and Engage: Track online conversations about your app and actively participate in discussions. Respond to reviews, address concerns, and show your appreciation for positive feedback.

Tips for Effective WOMM Campaigns:

  • Focus on Quality: Prioritize creating a high-quality app that delivers real value to users.
  • Make it Shareable: Design your app with social sharing in mind. Incorporate features that encourage users to share their achievements or experiences.
  • Incentivize Referrals: Offer rewards or incentives to users who refer their friends.
  • Partner with Influencers: Collaborate with influencers to create buzz and reach a wider audience.
  • Monitor and Respond: Track online conversations about your app and engage with your community.

Success Stories: WOMM in Action

The Power of Online Word-of-Mouth Marketing (eWOM)

In the digital age, online word-of-mouth marketing (eWOM) has become a game-changer. Online reviews, social media mentions, and influencer recommendations can significantly impact an app’s reputation and success.

Harnessing the Power of eWOM:

  • Encourage Reviews and Ratings: Prompt users to leave reviews and ratings on app stores to build social proof.
  • Monitor Online Mentions: Track online conversations about your app and respond to both positive and negative feedback.
  • Engage with Influencers: Partner with influencers to create authentic content that showcases your app’s benefits.

AppSamurai: Your Partner in Word-of-Mouth Marketing

At AppSamurai, we’re experts in mobile app marketing and growth. We offer a range of services to help you create and execute effective WOMM campaigns, from social media marketing to influencer outreach and referral program development.


Word-of-mouth marketing is a powerful force that can propel your mobile app to new heights of success. By investing in a great product, delivering exceptional customer service, and actively encouraging and amplifying positive word-of-mouth, you can create a loyal community of brand advocates and achieve sustainable growth.

Ready to Unleash the Power of WOMM for Your App?

Contact AppSamurai today to learn more about our word-of-mouth marketing solutions and how we can help you achieve your app growth goals.


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