What is K-Factor for Apps and How to Calculate?
K-Factor is a metric used to measure the virality of a mobile app. It is used to track how many new users an existing user brings in; the higher the K-Factor, the more viral an app is. In medicine, the term was initially coined to determine and measure how quickly a virus spreads; one can […]
Finding Your Target Brand Audience
For retail-based businesses and others, it’s important to have a deep understanding of a specific target audience. Without identifying your target brand audience, companies are likely to create more generic advertising and marketing campaigns that don’t resonate with prospects. If you can take the time to learn about who your audience is and what they […]
Your Guide to Creating a Brand Persona
One of the fundamental elements of a successful business is a clear brand persona. While a business can succeed to some extent with hard-working employees, top-quality products and services, and an overall enjoyable customer experience, your brand must have a defined identity. Otherwise, people will struggle to understand and recall what your brand is all […]
How to Rapidly Grow Engagement With Your New App
How to Rapidly Grow Engagement With Your New App When launching a new app, you may be excited to see it grow and beat out competing apps, but you need to make sure users are consistently engaged. A surge of new users can look good, but retaining them is crucial to your app’s long-term success. […]
Rewarded Video Ads Increase Engagement and Retention Rate
Rewarded video ads are ideal for introducing the users to premium content such as in-app currency or in-game items. You can get support for rewarded video ads and user engagements from App Samurai. What Are Rewarded Video Ads? A rewarded video ad is a video that a consumer can select from watching in exchange for […]
Strategies for Retaining Users in Retail Apps
Like any other genre, retail applications must prepare carefully for increasing the retention rate of customers. It isn’t easy to take note of all the factors impacting buyer decisions. Retaining user strategies offer customers a reason to remain faithful to their app and use it for purchases. Shopping Apps Retention Rates The retention rate for […]
Mobile App Branding Strategies
Mobile app branding strategy is one of the most critical points for a brand. Proceeding in line with the strategy created will bring you to your goal. But what should you pay attention to to make a correct mobile app branding strategy? User-Centric App Design Mobile app branding strategies focus on meeting the expectations […]
How to Tracking Pre-installed Apps
Mobile app manufacturers and publishers are trying many different methods to improve the user experience. One of them is the pre-installed app technique. What is a Pre-installed App The pre-installed apps are designed to attract app users for manufacturers and accelerate their orientation to their new devices and provide them with ease. With the pre-installed […]
How to Define The Target Market of Your Mobile App
If you are new to mobile marketing and you want to define your mobile app audience, first of all, congratulations, you are on the right track! Secondly, the target market is a very basic term that’s used in marketing a lot. But if you are new, let’s start by describing exactly what it is first. […]
How To Increase Your Mobile App Engagement & Conversion Rate In 2021
While 2021 is coming slowly, the mobile app industry continues to evolve and change. The following questions in many publishers and marketers’ minds have not changed; how to increase mobile app engagement? How to improve the mobile app conversion rate? With this article, we will try to resolve these questions in your mind. First of […]