Best Practices for App Engagement Ads
When it comes to creating advertisements for your mobile app, you need to initially consider what end of the user journey you are addressing: Awareness ->...
When it comes to creating advertisements for your mobile app, you need to initially consider what end of the user journey you are addressing: Awareness ->...
The use of gamification in mobile apps is on the rise, with many companies using it as a way to increase user engagement and retention....
Conversion rate optimization (CRO) is a critical process for businesses looking to improve the effectiveness of their digital marketing efforts. CRO optimization involves analyzing user...
For mobile marketers, acquiring new users via your marketing strategies is only half the battle; it is important to conduct tests and measurements to assess...
In today’s digital world, enterprise mobile apps are an increasingly important way for organizations to increase employee productivity and streamline internal processes. But if you...
The mobile gaming industry is constantly evolving and growing, and hyper-casual games are one of the most popular genres right now. Hyper-casual games are simple,...
K-Factor is a metric used to measure the virality of a mobile app. It is used to track how many new users an existing user...
For retail-based businesses and others, it's important to have a deep understanding of a specific target audience. Without identifying your target brand audience, companies are...
One of the fundamental elements of a successful business is a clear brand persona. While a business can succeed to some extent with hard-working employees,...
How to Rapidly Grow Engagement With Your New App When launching a new app, you may be excited to see it grow and beat out competing...
Rewarded video ads are ideal for introducing the users to premium content such as in-app currency or in-game items. You can get support for rewarded...
Like any other genre, retail applications must prepare carefully for increasing the retention rate of customers. It isn't easy to take note of all the...