Best Practices for App Engagement Ads
When it comes to creating advertisements for your mobile app, you need to initially consider what end of the user journey you are addressing: Awareness ->...
25 January, 2023
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App Gamification Strategies: How to Increase Engagement and Retention?
The use of gamification in mobile apps is on the rise, with many companies using it as a way to increase user engagement and retention....
13 January, 2023
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What is App Conversion Rate Optimization and How to Improve CRO?
Conversion rate optimization (CRO) is a critical process for businesses looking to improve the effectiveness of their digital marketing efforts. CRO optimization involves analyzing user...
11 January, 2023
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Incrementality Tests: Unlocking the Full Potential of Your Mobile App Marketing Efforts
For mobile marketers, acquiring new users via your marketing strategies is only half the battle; it is important to conduct tests and measurements to assess...
23 December, 2022
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Acquiring and Engaging Users for Enterprise Mobile Apps: Key Strategies and Tactics
In today’s digital world, enterprise mobile apps are an increasingly important way for organizations to increase employee productivity and streamline internal processes. But if you...
21 December, 2022
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Effective User Acquisition Strategies for Hyper-Casual Games
The mobile gaming industry is constantly evolving and growing, and hyper-casual games are one of the most popular genres right now. Hyper-casual games are simple,...
10 December, 2022
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What is K-Factor for Apps and How to Calculate?
K-Factor is a metric used to measure the virality of a mobile app. It is used to track how many new users an existing user...
29 November, 2022
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Finding Your Target Brand Audience
For retail-based businesses and others, it's important to have a deep understanding of a specific target audience. Without identifying your target brand audience, companies are...
04 February, 2022
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Your Guide to Creating a Brand Persona
One of the fundamental elements of a successful business is a clear brand persona. While a business can succeed to some extent with hard-working employees,...
04 January, 2022
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How to Rapidly Grow Engagement With Your New App
How to Rapidly Grow Engagement With Your New App When launching a new app, you may be excited to see it grow and beat out competing...
26 October, 2021
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Rewarded Video Ads Increase Engagement and Retention Rate
Rewarded video ads are ideal for introducing the users to premium content such as in-app currency or in-game items. You can get support for rewarded...
21 March, 2021
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Strategies for Retaining Users in Retail Apps
Like any other genre, retail applications must prepare carefully for increasing the retention rate of customers. It isn't easy to take note of all the...
27 February, 2021
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