Mastering the Art of Push Notifications for Mobile Apps
Unlike other communication channels that require users to check for updates (pull communication), push notifications proactively deliver information to users (push communication), creating immediate touchpoints regardless of whether the app is open. What Are Push Notifications? A Comprehensive Definition Push notifications are messages sent directly to a user’s device from an application or website, appearing […]
A Guide to Expanding Your App’s Reach with Oppo
In the world of app marketing, finding new growth channels is perpetual. As app developers and marketers seek new ways to reach their users, Oppo’s ecosystem shines brightly on the horizon. Oppo offers fertile ground for app exposure and engagement through AppSamurai’s OEM solutions. Let’s dive into our guide and answer all the questions in […]
A Closer Look: Why Advertisers Use Fake Mobile Game Ads
Have you ever found yourself clicking on a mobile game ad, expecting an exciting experience, only to realize that the game you downloaded doesn’t match the advertised content? Welcome to the world of fake mobile game ads, where deception and disappointment are everywhere. Let’s delve into the intricacies of these deceptive advertisements, examining their motivations, […]
Go Beyond Traditional User Acquisition: OEMs for Mobile Games
OEMs (App Discovery) are becoming more popular daily as the mobile marketing landscape constantly seeks out innovative ways to boost reach, engagement, and brand awareness. But what exactly are dynamic installs, and how do they offer an out-of-the-box growth solution for mobile games? Let’s take a look! App Discovery (OEM) is an intelligent approach to […]
How Much Do Apps Make from Ads?
Apps have become essential to our daily lives in the digital age. From productivity tools to games, there’s an app for everything. But have you ever wondered how these apps generate revenue? App advertising often holds the key to the answer. This in-depth analysis explores the world of app ad monetization, uncovering revenue potential, strategies, […]
Halloween Gaming Spectacular: Strategies for Mobile Game Developers
Halloween offers mobile game developers a unique opportunity to enhance their game content and engage players like never before. Developers can captivate players’ attention during this holiday season by expanding their offerings and creating a memorable Halloween gaming experience. Today we’re going to explore some strategies, examples, and insights to help mobile game developers maximize […]
User Acquisition Cost for Mobile Games: Metrics, Strategies, Tools, and Best Practices
Millions of apps compete for players’ attention in the mobile gaming ecosystem. Keeping an eye on your User Acquisition Cost (UAC) is vital to the success of your mobile game in such a competitive environment. This comprehensive guide will teach you everything about UAC for mobile games, including its definition, strategies, tools, importance, and metrics. […]
Mobile Ad Placement Strategy: Maximizing Revenue While Maintaining User Experience
In-app advertising is a significant part of most apps’ monetization strategy. Mobile ads play an essential role in the apps’ revenue; they should be placed as strategically as possible, creating a need for a mobile ad placement strategy. In this blog post, we’ll explore the importance of mobile ad placement strategy, the different types of […]
Best Practices for App Engagement Ads
When it comes to creating advertisements for your mobile app, you need to initially consider what end of the user journey you are addressing: Awareness -> Consideration -> Conversion -> Engagement -> Reminding/Recollecting -> Loyalty In this blog post, we will discuss the best practices for app engagement ads, ie. ads that address the engagement […]
How to Boost Visibility for your Mobile Game?
As per Statista, the mobile gaming industry is estimated to hit $172.10 billion this year (2023) and is projected to hit $221.70 billion in 2027. This makes the mobile gaming industry a very lucrative one, but succeeding in it requires that your game is seen by the right people and downloaded by as many of […]
The Ultimate Guide to ROAS
Have you ever wondered what your company’s return on ad spend (ROAS) is? If you’re not sure how to calculate it, or even what it is, you’re in the right place. This guide will explain everything you need to know about ROAS so that you can make informed decisions about your company’s advertising budget. What […]
Why Targeting Gen Z Users Is So Lucrative for Mobile Marketers
Generation Z, or Gen Z, is among the most important to target for mobile advertisers. Considering Gen Z comprises around 1/3 of the world’s population, this isn’t a generation you should overlook. The majority of this generation’s members can become loyal users of all types of mobile apps, from games to lifestyle and e-commerce apps. […]