What Is Location-Based Mobile Advertising? Why Is It Important?
The advertising world has vast possibilities, and these possibilities are increasing day by day. In the past, ads were shown to all audiences. This situation had too high costs and very low impact. However, with the development of technology, mobile marketers can now segment their users and perform location-based mobile ad targeting. Location-based advertising is […]
Generational Marketing #3: Mobile Marketing Trends To Reach Gen Z
Traditional marketing might be very effective in previous generations, but now you have to learn to market to the next generation, called Generation Z. Generation Z, that is, the generation that has been with technology since the very beginning of their lives. It is quite easy to separate this generation from the Y generation. However, […]
Increasing Customer’s LTV in Mobile: How Should App Marketers Do It?
It is necessary to have good interaction with users. LTV is also of vital importance for mobile application marketing. As App Samurai, we will give you tips to increase the LTV of your users. What is LTV? How Can We Calculate It? LTV is an approximate estimate of how much the user will spend on the […]
What Is an On-Device Pre-Installed App Campaign?
Pre-installed apps are designed to keep the user in the hands of the manufacturer. The purpose of this technique is that if consumers get used to these pre-installed applications, they will be more likely to get a phone from the same brand when they want to buy a new phone. Thanks to these pre-installed apps, […]
How To Get Your App Featured on the Google Play Store
App stores have some criteria to keep certain apps featured. Some remain secret, while others can be implemented already in your application for more visibility. For this reason, in this article, we bring more about what makes an app stand out in Google Play and what tips can support you. Check it out! Why be […]
10 Call-to-Action Examples You Can’t Help But Click
Have you ever stopped to think about the number of times you have registered on a website? Whether it was to download an ebook, access a social network, get access to an application, or reserve a place for the first commercial trip to space (who knows), all these registrations were the result of a Compelling […]
15 Fundamental App Marketing Strategies You Should Follow For Your App
The unstoppable growth of mobile applications makes defining and developing an App Marketing strategy vital to success from the start of the project. Large and medium-sized advertisers often have marketing agencies to help them run their business. However, small companies and indie developers often look for faster solutions to play in this increasingly tough market. […]
Generational Marketing #2: Mobile Marketing Trends To Reach Gen X
The terms, generation X, generation Y, generation Z are well known; names given by the generations of individuals who lived through certain events in common. We understand that generations are the age segmentation of consumers, that is, how people are divided according to the time in which they lived in direct relation to their year […]
Tips And Examples To Develop Mobile App Advertisements That Don’t Annoy
The news about ad fraud and hidden Adware within applications, mainly on Android, continue to have a presence in 2019, despite the security measures proposed by both Android and iOS. Therefore, we will review the possible actions to be taken if your mobile displays advertising, either from the browser you are using or by a […]
6 Tips For Prosperous B2B Mobile Marketing
The web wastes information on tricks and strategies for companies to improve their products and services and their communication with consumers (B2C, or business to consumer). However, when it comes to strategy for communication between two businesses (B2B, or business to business), things get complicated. It is essential to take into account technological advances and […]
How Do Free Apps Make Money?
The basis of any business is to generate income. Without income, it is challenging to maintain a long-term project. So how do you make money from a free mobile app? How can revenue be generated? This graph shows the distribution of paid and free download applications on Google Play and the App Store. As we […]
Top 10 Mistakes To Avoid in Mobile Marketing
Could you ensure that you do not make mistakes in mobile marketing strategies? The mobile phone has long surpassed the computer as the preferred device to access the Internet. What has given rise to the multiplication of digital marketing campaigns aimed at these devices? Today’s hectic pace of life leads to more and more Internet […]