Based in the New York, AppNexus is a company that hosts real-time advertising across multiple devices including mobiles. AppNexus’ real-time marketplace allows advertisers to find the right audience in an effective manner. Advertisers can also operate multiple-screen advertising campaigns from a single point. Also, CPM, CPC or CPA campaigns open the way for optimization systems to calculate true bid valuations.
Moreover, advertisers can also make their future product strategies effective by having access to extensive campaign reports via Carrier Analytics and Device Analytics.