Customer Cohort Analysis What is customer cohort analysis? Customer cohort analysis evaluates customer behavior by grouping them based on common actions such as first purchase/order or an app Read More »
Ad Server What is an ad server? An ad server is a web-based tool that helps publishers, advertisers, ad agencies, and ad networks to optimize, manage and Read More »
ADVERTISER an organization which focuses on generating sales and leads through conveying its message to the right audience, at the right time Read More »