how much time that a user spent in your app
Customer Cohort Analysis
What is customer cohort analysis? Customer cohort analysis evaluates customer behavior by grouping them based on common actions such as first purchase/order or an app
SESSION LENGTH
RELATED TERMS
Ad Server
What is an ad server? An ad server is a web-based tool that helps publishers, advertisers, ad agencies, and ad networks to optimize, manage and
ADVERTISER
an organization which focuses on generating sales and leads through conveying its message to the right audience, at the right time