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OPTIMIZATION

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making the app/app store page, app elements, and ad campaigns ideal by modifying them to increase the visibility and number of organic downloads

RELATED TERMS

CTR (CLICK-THROUGH RATE)

Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X What is (CTR) click-through rate? Click-through rate (CTR) in in-app advertising refers to the number of users who click on an

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NON-INCENT TRAFFIC

Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X a traffic coming from ads that don’t include a reward as distinct from incentivized traffic Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn

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Mobile Attribution

Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X What’s mobile attribution? If you’re a digital marketer or app developer, then mobile attribution is a crucial aspect of your strategy.

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