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Mobile Delivery Platform

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What’s a mobile delivery platform?

Mobile delivery platforms enable mobile operators (like T-Mobile) and device manufacturers (like Samsung) to connect advertisers with mobile device users. The mobile delivery platforms offer advertisers the chance to diversify their marketing basket, so they’re no longer reliant solely on channels like Facebook and Google.

RELATED TERMS

CTR (CLICK-THROUGH RATE)

Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X What is (CTR) click-through rate? Click-through rate (CTR) in in-app advertising refers to the number of users who click on an

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NON-INCENT TRAFFIC

Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X a traffic coming from ads that don’t include a reward as distinct from incentivized traffic Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn

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Mobile Attribution

Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X What’s mobile attribution? If you’re a digital marketer or app developer, then mobile attribution is a crucial aspect of your strategy.

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