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IBA (INTERNET-BASED ADVERTISING)

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type of advertising concept that involves tracking of consumers’ online activities to deliver tailored advertising

RELATED TERMS

MAU (MONTHLY ACTIVE USERS)

Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X a metric that shows the number of unique users who are interacting with your app monthly Share/Research at: ChatGPT Perplexity WhatsApp

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ADVERTISER

Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X An advertiser is an organization or individual that invests in promotional activities to generate awareness, sales, and leads by conveying its

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SESSION LENGTH

Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X how much time that a user spent in your app Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X

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