Cost-per-click (CPC) refers to the concept of mobile user acquisition campaigns, where you pay every time someone clicks on one of your ads to acquire new users.
In order to calculate the cost per click for each mobile user acquisition campaign, you will need to divide the advertising costs by the number of clicks you receive.
Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X What is (CTR) click-through rate? Click-through rate (CTR) in in-app advertising refers to the number of users who click on an
Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X a traffic coming from ads that don’t include a reward as distinct from incentivized traffic Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn
Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X What’s mobile attribution? If you’re a digital marketer or app developer, then mobile attribution is a crucial aspect of your strategy.
