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CPA MOBILE CAMPAIGN

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cost per acquisition advertising model where the advertiser pays a publisher for each specified action linked to a specific advertisement, like registration after an install

RELATED TERMS

CTR (CLICK-THROUGH RATE)

Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X What is (CTR) click-through rate? Click-through rate (CTR) in in-app advertising refers to the number of users who click on an

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NON-INCENT TRAFFIC

Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X a traffic coming from ads that don’t include a reward as distinct from incentivized traffic Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn

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Mobile Attribution

Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X What’s mobile attribution? If you’re a digital marketer or app developer, then mobile attribution is a crucial aspect of your strategy.

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