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Web-to-App Funnels: How D2C Storefronts are Redefining Mobile Game UA
For a decade, the UA playbook for mobile games has been written within the defined boundaries of Apple’s App Store...
Mobile Marketing Blog
The 60-Second Hook: Inside the Explosive Rise of Short-Form Drama Apps
You’ve seen them in your feed: those vertical drama clips where the acting is a bit too intense, the...
AppSamurai 09 Mar 2026
Mobile Gaming in Taiwan: What You Should Know
Taiwan is a demographic outlier that consistently punches above its weight. Despite its small geogra...
Mobile Game Marketing 09 Mar 2026
Why Your Telecom App Needs a Loyalty SDK to Stand Out
For years, Telecom operators (Telcos) have relied on their mobile apps as functional utilities. Thes...
Mobile App Monetization Articles 09 Mar 2026
How AI Apps Can Turn Data Into Growth: A Playbook for Smarter Measurement & High-Impact DSP
The AI App Boom The mobile app world is currently being rewritten by Generative AI. We have moved pa...
AppSamurai 24 Feb 2026
Multi-Channel UA in Practice: What to Run Where and Why
As we navigate a “Monetization-First” era, the focus has shifted from simple volume to h...
AppSamurai 20 Feb 2026
The LiveOps Playbook: What Actually Works in Mobile Games Today
The transition from mobile games as static products to Live Services is complete. But what does ...
Mobile User Engagement 11 Feb 2026
The Game Mechanics Players are Responding to Right Now
For designers and UA managers, the “mechanic” is no longer just a gameplay feature; it i...
AppSamurai 28 Jan 2026
Fraud in Rewarded UA: How to Detect It Early and Stop It at Scale
Mobile user acquisition fraud isn’t just an annoyance, it’s a significant financial burden on market...
AppSamurai 15 Jan 2026
Connected TV: Opportunities, Limitations and Where It Belongs in UA
Connected TV has moved well beyond its early “experimental” phase, but that doesn’t automatically ma...
Mobile App Marketing 18 Dec 2025