Hybrid UA, Channel Diversity, and Three Years of Measurable Impact
From early tests to scaling global campaigns across rewarded engagement, playtime, OEM, and programmatic channels, TapNation and AppSamurai have grown together through experimentation, transparency, and trust. In this first issue of the ‘’AdTech Leaders’ Insights’’ series, we caught up with Ecem Calban, User Acquisition Manager at TapNation, to reflect on our journey so far and […]
Threads vs. Twitter: Exploring the Rise of Meta’s New Social Media Platform
Welcome to our lives, Threads! Threads is a new contender that has emerged, captivating users and stirring up a rivalry with one of the giants of the industry. Threads, the brainchild of Meta, has quickly become a sensation, pitting itself against the long-standing titan, Twitter. Let’s delve into the intriguing world of Threads, its rapid […]
App Spotlight: Kieka – From London to Singapore!
Kieka, the navigation app on a crusade to abolish the crowded commuter experience has launched in a rather unusual time of great need for social distance. The London-centric app, which was a Covid19 Resilience Grant recipient, was founded by Josh Van Etten. We sat down with the half-British-Dutch Apptrepreneur to find out all about the […]
48 Breakout Apps and Apptrepreneurs to Watch!
The mobile and app industry moves fast due to its low-barriers-to-entry, low-cost of production and high-market penetration. Revenue also echoes this sentiment, with the app industry growing from $365 billion in 2018 to a projected $935 billion in 2023. Thus, it is important to stay abreast of the biggest movers in the app and mobile […]
Mobile App Success Story: Paper.io 2
Paper.io 2 (Android, iOS) is a fun game which is .io based, that requires players to chomp away at the arena as well as the safe zone of other players within the game. The multi-player chomp game is a fast-paced game which lets players chomp pieces off the field and turn those pieces to their […]
Mobile App Success Story: Fish Tycoon 2: Virtual Aquarium
Fish Tycoon 2: Virtual Aquarium is a game considered extremely fun, for all players no matter the age bracket. It is a very engaging real-time game that allows players to get into the business of fishing in real time. Dubbed Virtual Aquarium, the game is an adventurous game with the sole aim of getting players […]
Mobile App Success Story: Merge Plane
Have you ever thought about being a pilot? Ever wanted to be in charge of your own airplane, a parking apron, and a full airline? The Merge Plan is just what you need. The app lets users purchase, merge and take charge of their own airplanes, flying them and having fun while earning money. The […]
Mobile App Success Story: Kahoot!
Ever wondered if learning could be made more fun, interactive and entertaining? Let’s discover the Kahoot! game. Kahoot! is an app which leverages the use of technology to create and administer quizzes, surveys, and discussion ideas. It is structured like a classroom response system of gameplay, with a response system which the whole students partake […]
Mobile App Success Story: DU Recorder
Operating Systems, especially Android, have never really been in the habit of allowing users screen-record. Users were previously required to root their phones first before they could record anything on their screen. This whole process was tedious and a little bit risky because of the dangers associated with phone rooting. However, all these processes became […]
Mobile App Success Story: Sling Drift
Most of the humans naturally love the fast life; fast cars, fast lane too. Games are no different. More so, we all want to feel like champions and Sling Drift makes that happen. Sling Drift is one game that allows players to feel like race champions while steering the wheels. The game is set on […]
Mobile App Success Story: What The Forecast
Imagine having fun while checking the weather report for the day? Imagine finding yourself smiling no matter what the weather forecast says? Well, an app can do that to you! What the Forecast?!! is an app that tells users what the weather is like in terms they can relate with. The app adds humor to […]
Mobile App Success Story: Hole.io
Hole.io is an app that has already cemented its place as one of the top free apps on both Google Play Store and iOS App Store. The simple yet addictive game is said to be in high demand because of the competitive twist it generates from its ‘Battle Royale’ style game mode. Hole.io app is […]