How To Do Mobile App Personalization That Retains Users
Have you ever consider on personalization in your app? If not, think about it. It is because users love personalized apps more. It is not the only reason. Mobile personalization is important because it helps build awesome user experience, and awesome user experience is what makes an app successful. We’re in a new mobile marketing […]
6 Welcome Notification Practices To Onboard New Users
Do you expect a welcome message when you sign up for the first time? Your answer is probably “Yes” because 74.4% of people expect a welcome email when they subscribe. Having the highest open rate, nearly 60% demonstrates it. The welcome email is a way of thanking people that make them feel valued. It is […]
The 10 Best Easter Eggs Of The Tech World
Easter eggs are dyed with different colors and patterns, the supermarket shelves are filled with chocolate eggs and bunnies, children look under flower pots for candy. It is Easter Sunday time of the year. Easter egg as a hidden surprise or in-joke is associated with technology in modern times. You can find the secret Easter […]
8 Tips To Reduce Customer Acquisition Cost (CAC)
Have you ever thought that you need to minimize your customer acquisition cost (CAC)? If the answer is no, believe me, you need to think about it. Because, in the end, you want to make revenue from your mobile app and reducing CAC is the essential way to boost your revenues. But do we really […]
How To Make Your App A New Habit For Your Users
Imagine two different roads. The first one is occupied by people who deal with different issues but they keep solving them in the old (and boring) fashioned way and the other one belongs to the developers who built the apps as an answer to those concerns but they are having difficulties attracting users. Let’s find […]
7 Ways to Stop Users From Uninstalling Your App
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3 Engaging Feedback Channels To Create Exceptional Mobile User Experience
We always speak about the bond between brand and customer. Better saying, the link between app owner and user. Now it is time to detail this concept for the sake of your app. The relationship between you and your customers is the keynote which defines the success of every strategy you manage. There are many […]
5 Steps To Ensure Your Users Mobile Privacy
Since we allowed apps entering every corner of our lives, we need to be prepared also for malicious intents to use the same gates. It is not impossible to fight them but we must be aware about their dangerous attacks. There are 3 steps for removing the concerns about mobile security that can keep users […]
What Is In – App Chat?
One of the features in trend nowadays for advanced apps is In – App Chat. We are about to define and present the most interesting insights of this solution for a better vision of this interaction within an app. In – App Chat is a conversation between two persons inside an app. There are multiple […]
App User Segmentation: Best Practices & Examples
First of all, let’s say that a segment is a group of users chosen by a set of criteria, like age, country or preferences. User segmentation is the process of focusing the marketing strategy mainly on those characteristics. This process will impact the entire marketing funnel from exposure to retention. Why Is Segmentation Important User […]