The mobile gaming industry has evolved into a global phenomenon, drawing players from a wide variety of cultures and regions. Localization plays an essential role...
Conversion Rate Optimization (CRO) is critical to any successful digital strategy, especially in the mobile app landscape. But what is Conversion Rate Optimization? Simply put,...
For mobile marketers, acquiring new users via your marketing strategies is only half the battle; it is important to conduct tests and measurements to assess...
According to Google, an average user has about 36 apps installed on their device and uses just 9 of them daily. Only 4% of the...
Like any other genre, retail applications must prepare carefully for increasing the retention rate of customers. It isn't easy to take note of all the...
While 2021 is coming slowly, the mobile app industry continues to evolve and change. The following questions in many publishers and marketers' minds have not...
Executive Summary Covid19 has undoubtedly changed life in the short-term. The virus has spread and mutated quickly, leaving businesses, organisations and countries with little time to...
Developing a mobile marketing strategy can be hard. When setting out the objective of creating a meaningful and seamless mobile customer experience, the questions that...
In today’s digital world we see that Mobile Advertising is one of the digital marketing trends of the day. Considering that we all use mobile...
Emoji marketing is a relatively recent phenomenon wherein companies use emojis in their advertisements and notifications. This relatively new language of emojis has taken off...
Building a successful app startup means that you’ll eventually have to figure out how to sustain your business’s long-term growth. If you’re trying to appeal...
Have you ever consider on personalization in your app? If not, think about it. It is because users love personalized apps more. It is not the...