Conversion rate optimization (CRO) is a critical process for businesses looking to improve the effectiveness of their digital marketing efforts. CRO optimization involves analyzing user...
For mobile marketers, acquiring new users via your marketing strategies is only half the battle; it is important to conduct tests and measurements to assess...
Favorite shopping channels of buyers are shifting towards mobile devices. While the mobile share of retail eCommerce transaction is increasing rapidly, there are various ways...
According to Google, an average user has about 36 apps installed on their device and uses just 9 of them daily. Only 4% of the...
Like any other genre, retail applications must prepare carefully for increasing the retention rate of customers. It isn't easy to take note of all the...
What is Mobile Health? Mobile Health is also known as mHealth. It refers to the rapidly expanding area in digital health that monitors and shares health...
According to Statista, approximately 200 billion apps are downloaded from the app stores every day. App user acquisition is a critical point in all successful...
Black Friday is the grand event for almost every business in the world. And of course, the competition is fierce! In 2019, 93.2 million buyers...
While 2021 is coming slowly, the mobile app industry continues to evolve and change. The following questions in many publishers and marketers' minds have not...
Executive Summary Covid19 has undoubtedly changed life in the short-term. The virus has spread and mutated quickly, leaving businesses, organisations and countries with little time to...
Developing a mobile marketing strategy can be hard. When setting out the objective of creating a meaningful and seamless mobile customer experience, the questions that...
When you’re checking out app reviews about your business, be it on your app store page or on a third-party one, you are bound to...