The LiveOps Playbook: What Actually Works in Mobile Games Today
The transition from mobile games as static products to Live Services is complete. But what does “sophisticated” LiveOps actually look like today? It’s no longer enough to just drop a Christmas-themed skin in December. LiveOps in 2026 is a surgical, data-driven, and highly creative engine that drives retention, monetization, and, most importantly, player “habituation.” This […]
Game Localization Unleashed: Mastering the Art of Adapting Mobile Games
The mobile gaming industry has evolved into a global phenomenon, drawing players from a wide variety of cultures and regions. Localization plays an essential role in the success of mobile game developers who strive to conquer international markets. There is more to game localization than merely translating the words; cultural nuances, player preferences, and regional […]
What is App Conversion Rate Optimization and How to Improve CRO?
Conversion Rate Optimization (CRO) is critical to any successful digital strategy, especially in the mobile app landscape. But what is Conversion Rate Optimization? Simply put, CRO is the systematic process of increasing the percentage of app users who take a desired action, such as purchasing or completing a registration form. This process involves understanding user […]
Incrementality Tests: Unlocking the Full Potential of Your Mobile App Marketing Efforts
For mobile marketers, acquiring new users via your marketing strategies is only half the battle; it is important to conduct tests and measurements to assess the success of your campaigns. This is where incrementality tests come into the picture. What are Incrementality Tests? Incrementality tests, also known as lift tests, are an essential measurement tool […]
UX Tips to Design Better Mobile Apps
According to Google, an average user has about 36 apps installed on their device and uses just 9 of them daily. Only 4% of the apps will be used for over a year. A more usable app with better UX design is high on user engagement. Here are some UX tips for designing better mobile […]
Strategies for Retaining Users in Retail Apps
Like any other genre, retail applications must prepare carefully for increasing the retention rate of customers. It isn’t easy to take note of all the factors impacting buyer decisions. Retaining user strategies offer customers a reason to remain faithful to their app and use it for purchases. Shopping Apps Retention Rates The retention rate for […]
How To Increase Your Mobile App Engagement & Conversion Rate In 2021
While 2021 is coming slowly, the mobile app industry continues to evolve and change. The following questions in many publishers and marketers’ minds have not changed; how to increase mobile app engagement? How to improve the mobile app conversion rate? With this article, we will try to resolve these questions in your mind. First of […]
The State of the App Industry During COVID-19
Executive Summary Covid19 has undoubtedly changed life in the short-term. The virus has spread and mutated quickly, leaving businesses, organisations and countries with little time to adapt, survive and thrive. We take a look at Covid19’s impact on the app industry in order to best prepare our audience and customers to survive, and even thrive […]
The Best Mobile Marketing Information Resources in 2021?
Developing a mobile marketing strategy can be hard. When setting out the objective of creating a meaningful and seamless mobile customer experience, the questions that might arise are many: “how to create the best possible experience for my customers?”, “how do I speed things up?”, “Should I create an integrated app that complements my website […]
5 Proven Methods: How to Create Effective Mobile Popup Ads?
In today’s digital world we see that Mobile Advertising is one of the digital marketing trends of the day. Considering that we all use mobile devices in our daily lives and probably solve our problems through mobile devices, maybe it’s time to get the benefit of mobile advertising. How about making it possible through Mobile […]
Emoji Marketing: Making The Most Of A New Trend
Emoji marketing is a relatively recent phenomenon wherein companies use emojis in their advertisements and notifications. This relatively new language of emojis has taken off since Apple popularized the-emoji keyboard in 2008. Since then, both Apple and Android have created and refined emojis and some third-parties apps and companies are even creating their own versions […]
Successful App Revenue Models: Where to Start?
Building a successful app startup means that you’ll eventually have to figure out how to sustain your business’s long-term growth. If you’re trying to appeal to investors, you’ll absolutely need a monetization strategy in place. Garnering revenue through your app is a sure-fire way to bring in funds, but how exactly do you start implementing […]