All About Apps #6: Leveraging Data to Combat Ad Fraud in Mobile UA
In this Episode In this episode of the “All About Apps” podcast, we dive deep into the world of mobile user acquisition (UA) with a focus on a critical issue – ad fraud. Joined by Deniz Kekeç (Innogames), Cansu Ağaoğlu (Adjust), Faheem Saiyad (AppSamurai), and our gracious host Peggy Anne Salz. With this amazing panel […]
A Guide to Black Friday Marketing Strategies for Mobile Apps
Black Friday remains one of the best holidays for businesses, with plenty of opportunities to promote their products and services and boost sales. The same goes for mobile app developers, who can promote their apps in creative ways while encouraging more downloads and in-app purchases. Advertising in the days leading up to and on Black […]
What Happens After the Epic Games vs Apple Battle in Mobile?
The future of mobile gaming remains somewhat uncertain following a lawsuit between developer Epic Games vs. Apple. However, to understand the ramifications of this trial in the future, it’s important to understand what took place and why this trial is big news for the mobile gaming industry. To give you a deeper understanding of the […]
How Can App Samurai Help You to Reach Mobile Users Directly with OEMs?
With advancements in technology, mobile advertisers are beginning to realize the unique benefits OEMs offer. Targeting and performance capabilities have transformed OEMs into a dynamic advertising channel. In this article, we will discuss how App Samurai can help you to reach mobile users directly with OEMs. On-Device Media Experience Advertisers can leverage a rich, dynamic […]
Your Complete Guide to Mobile Finance Category
Everyone seeks to improve their financial position and gain financial freedom, and this is increasingly becoming a reality with the rate of technological advancement. Today, you don’t need to visit the bank or financial institutions to be able to save, invest, or transact. Through mobile banking and other finance apps, you can save, invest, track […]
Generational Marketing #3: Mobile Marketing Trends To Reach Gen Z
Traditional marketing might be very effective in previous generations, but now you have to learn to market to the next generation, called Generation Z. Generation Z, that is, the generation that has been with technology since the very beginning of their lives. It is quite easy to separate this generation from the Y generation. However, […]
Increasing Customer’s LTV in Mobile: How Should App Marketers Do It?
It is necessary to have good interaction with users. LTV is also of vital importance for mobile application marketing. As App Samurai, we will give you tips to increase the LTV of your users. What is LTV? How Can We Calculate It? LTV is an approximate estimate of how much the user will spend on the […]
How To Get Your App Featured on the Google Play Store
App stores have some criteria to keep certain apps featured. Some remain secret, while others can be implemented already in your application for more visibility. For this reason, in this article, we bring more about what makes an app stand out in Google Play and what tips can support you. Check it out! Why be […]
10 Call-to-Action Examples You Can’t Help But Click
Have you ever stopped to think about the number of times you have registered on a website? Whether it was to download an ebook, access a social network, get access to an application, or reserve a place for the first commercial trip to space (who knows), all these registrations were the result of a Compelling […]
Mobile Apps That A Digital Marketer Needs To Have In 2021
The digital marketing subject is undertaking continuous changes and updates, so much so that it is now mainly optimized for mobile. That is why, today, being a digital marketer and working through mobile-only devices at the same time is a real possibility. Operating on the go represents a great time saver for entrepreneurs, and installing […]
What Determines The Ranking Of An App In The iOS App Store?
The ranking of your app is probably the one factor that is going to either make or break your business. As of now, there are about 5 billion apps worldwide, and 2.2 billion of them are available for iOS. Apple’s mobile market app store has come a long way since its debut in 2008, when […]
CEO Announcement: App Samurai Closed Series A Funding Round
Could not generate text at this time. We’re thrilled to share some exciting news from the App Samurai team—our journey just reached an incredible milestone! We’re proud to announce the successful completion of our Series A funding round, a testament to the unwavering dedication of our team and the trust of our investors. This funding […]