8 Ways to Increase Your App’s Conversion Rate
There are many definitions for conversion rate but we can express it as the percentage of users who complete a specific action. In simpler terms, how many people convert from users to customers? As you can imagine, a low conversion rate means that something is not right with your app or with the way you […]
Basics of Mobile Programmatic Advertising
Have you heard about Mobile Programmatic Advertising before? If you follow the latest trends you might saw this element in all the reports which refer to the fast evolution of mobile advertising. But, when you read the term for the first time, how many of you thought that it has something to do with coding? […]
Best Practices of Snapchat Ads to Drive Installs
Guess which social platform is the second preferred after Facebook. Now, look at the chart below. Was your assumption right? And if people are already engaged on this channel, why not taking advantage of the situation and promote your app there? The key of their success is shared by Imran Khan. More about the goals […]
Everything You Need to Know About Google Play Search Ads
Your main mission as an app owner is to make as many users as possible to discover your app. For this reason, we remind you of every topic discussed that the app store search is the main channel that increases your opportunity to accomplish that goal. A few weeks ago we listed Everything You Need […]
7 Best Practices of Content Marketing for Mobile Apps
If you are thinking to create a mobile app and you want to get people interested in your product then you should know that content marketing is very effective for this purpose. As its name shows, content marketing is the form of marketing through interesting content, and we highlight the word “interesting”. In other words, you […]
Everything You Need To Know About Apple Search Ads
Do you remember that 2 months ago we informed you about the launch of App Store Search Ads by Apple? Well, on October 5 Apple launched Apple Search Ads, a paid advertising platform very advantageous for both users which are able to find the apps they need and for developers that show their apps to users […]
What are Playable Ads?
Today, ads are getting more elaborated than ever before and it is a good thing because advertisers are looking for methods to attract more users with innovative solutions. This is the case of playable ads. For a definition, these are ads that you can interact with (play with). Users can test an app through these […]
Do You Know How To Do App Indexing On Google?
In every article we highlight the huge number of active apps available, both on Google Play Store and Apple App Store, and the fact that it is constantly growing. But, in the same time we are bringing on your screens many solutions for increasing the visibility of your app. Now it is time to show […]
The What, Why And How Of Mobile Moments
What Are Mobile Moments Through mobile apps, brands have the opportunity to be connected with their customers all the time. But what is the optimal period of day for getting in touch with them, without intruding. This year, in June, Statista published the bellow result of a study with the use of ad – blocking […]
Mobile App Retargeting: Benefits And Best Practices
After creating a mobile app, you follow all the steps in the book to acquire users and increase the number of downloads. For that, marketers have to increase user base. But this is not the end of your journey. The most important goal of your strategy is user retention. In this case, a good solution […]