The churn rate shows the number of users who stop using or uninstall an app within a given period. It is the opposite of the retention rate. The lower churn rate is a good indicator of a healthy mobile app. The churn rate is calculated as:
Churn rate = 1 – (number of monthly active users/number of monthly installs)
Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X a campaign that is created in a social media platform like Facebook or Instagram to increase brand awareness and number of
Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X What is retention rate? Being an essential KPI for especially gaming apps, retention is related to user loyalty. Retention rate is
Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X ARPDAU (Average Revenue Per Daily Active User) is a critical monetization metric that measures the average revenue generated by each active
