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Why Offerwalls Belong in Your Mobile Game Monetization Strategy
If you’re running a free-to-play mobile game, here’s a number worth sitting with: somewhere between 95 and 98 percent of...
Mobile Marketing Blog
Retargeting in Mobile Gaming: How to Win Back Players and Boost LTV in 2025
Your studio just spent a fortune acquiring a new player. You celebrated as they downloaded your game...
AppSamurai 02 Oct 2025
Maximize LTV with Hybrid Monetization: Lessons from Top Mobile Games
Hybrid monetization isn’t just a trend — it’s a structural shift in mobile gaming. Recent industry d...
AppSamurai 22 Sep 2025
High-ARPU, High Potential: Why Japan Leads in Mobile Game Monetization
Japan has long punched above its weight in games. On mobile, it’s a masterclass in extracting value ...
Mobile App Monetization Articles 11 Sep 2025
Probabilistic Attribution Explained: What It Is, How It Works, and Why It’s Still Useful
Probabilistic attribution has faced increased scrutiny and restrictions, but it hasn’t disappe...
AppSamurai 08 Aug 2025
How Creative Optimization Fuels Programmatic Ad Success in 2025
In 2025, we’re witnessing a creative renaissance in mobile advertising. While programmatic used to b...
Mobile Advertising 14 Jul 2025
Mobile Gaming in Asia: A Dive into Japan, South Korea & SEA
From Tokyo to Seoul to Jakarta, Asia continues to define the future of mobile gaming. Mature, moneti...
Mobile Game Marketing 26 Jun 2025
How Playable Ads Are Driving Results for Non-Gaming Apps
Playable ads have been part of the mobile gaming world for a while now, and for good reason—they wor...
Mobile Advertising 23 Jun 2025
Mobile App Monetization: Best Practices for Long-Term Growth
The mobile app world isn’t just about downloads anymore—it’s about sustainable, long-term monetizati...
Mobile App Marketing 05 May 2025
Win Back Players: How AppSamurai DSP’s Retargeting Powers iGaming Growth
The iGaming (social casino) industry is a high-stakes arena with fierce competition, and user engage...
Mobile Advertising 22 Apr 2025