An Essential Guide to OEM Ad Formats in 2025
In the world of AdTech, OEM stands out as a powerful strategy thanks to its deep integration within the mobile device ecosystem. Through this unique approach, advertisers receive unprecedented access to users via multiple touchpoints, ensuring high levels of engagement not available with traditional mobile advertising. Here, we’ll look at why OEM ads are transforming […]
Go Beyond Traditional User Acquisition: OEMs for Mobile Games
OEMs (App Discovery) are becoming more popular daily as the mobile marketing landscape constantly seeks out innovative ways to boost reach, engagement, and brand awareness. But what exactly are dynamic installs, and how do they offer an out-of-the-box growth solution for mobile games? Let’s take a look! App Discovery (OEM) is an intelligent approach to […]
A Beginners’ Guide to User Acquisition in 2022
User acquisition is the act of getting new users for an app through non-organic means. In the world of mobile marketing, user acquisition is the process of acquiring new users for a mobile app. This is important to mobile advertisers because it allows them to reach new potential customers and tap into new markets. Mobile […]
OEM: How a Pre-Install Campaign can Help Your Brand Image
When promoting your app and brand, you need to innovate with effective marketing strategies that get you in front of audiences. One of the best ways to do so is to use OEM (original equipment manufacturer) or pre-install campaigns, which can go a long way in building your brand image. These campaigns are unique and […]
How Prominently Should You Place Your App on New Devices?
After developing your app and getting your app marketing efforts prepared, one of the biggest steps to take next is to decide which platforms are ideal for launching your app. While many developers may simply want to cover as many devices as possible, it’s in their best interest to carefully choose the right ones for […]
How Can App Samurai Help You to Reach Mobile Users Directly with OEMs?
With advancements in technology, mobile advertisers are beginning to realize the unique benefits OEMs offer. Targeting and performance capabilities have transformed OEMs into a dynamic advertising channel. In this article, we will discuss how App Samurai can help you to reach mobile users directly with OEMs. On-Device Media Experience Advertisers can leverage a rich, dynamic […]
How to Run a Successful Marketing Campaign on OEMs?
The biggest question in app marketers’ and publishers’ minds is “how to advertise an app.” Among the app marketing campaigns, the most effective and successful is working with an OEM provider. On-device media inventory providers such as AppSamurai offer you an effective user acquisition strategy. Do you wonder how to run a successful marketing campaign […]