The Best Mobile Marketing Information Resources in 2021?
Developing a mobile marketing strategy can be hard. When setting out the objective of creating a meaningful and seamless mobile customer experience, the questions that might arise are many: “how to create the best possible experience for my customers?”, “how do I speed things up?”, “Should I create an integrated app that complements my website […]
The Blockchain and Cryptocurrency Will Forever Change Advertising and Marketing
Lately, online marketing and advertising are at their peak. With the latest technologies and advancements, online ads have never been more powerful and popular. The reach, customization, and personalization of these ads is what makes online marketing so powerful and far-reaching. With the dawn of blockchain and cryptocurrency, the marketing and business communication sector has […]
A Step-by-Step Guide To Detect Mobile Ad Fraud
According to the latest stats, mobile ad fraud is costing marketers an average of $50 million per day. According to Intercetpd, from 2018 – 2019, mobile ad fraud has seen a 13.2% YOY for Android and has experienced a rapid 17.3% YOY increase for iOS. Mobile ad fraud is diversifying with SDK spoofing rising, and lesser sophisticated forms, such as device farms decreasing.
The Rise of E-Grocery in MENA – Market Size & Statistics
Recently, the MENA region has witnessed dynamic and fast-paced development across various sectors. Moreover, the e-commerce industry has especially been booming with the rapid transition to a digital world. This e-commerce industry boom is owing to not just the high internet and smartphone penetration rates (with some countries in the region being ranked the highest […]
Everything You Should Know About Advergaming
Which part of the game is more attractive? The gameplay or the ads inside the game? Ok, don’t answer that! It is obvious that users prefer to enjoy the game without seeing any ads. But what if those ads are part of the game? Sounds interesting? It really is! This solution is called advergaming and […]
What GDPR Means For Mobile Apps
Do you remember when we discussed mobile app security? We wanted to share with you some of the most important steps you need to follow in order to win users’ trust. While those ideas were just good practices for a better relationship between your customers and your business, they will become mandatory after May 25, […]