Mastering the Art of Push Notifications for Mobile Apps
Unlike other communication channels that require users to check for updates (pull communication), push notifications proactively deliver information to users (push communication), creating immediate touchpoints regardless of whether the app is open. What Are Push Notifications? A Comprehensive Definition Push notifications are messages sent directly to a user’s device from an application or website, appearing […]
Stars, Stripes, and Sales: Why’s 4th of July is Crucial for E-Commerce Apps
Known as Independence Day, the 4th of July is a popular holiday in America filled with fireworks, barbecues, and American patriotism. In addition to the festivities, this holiday has become a crucial time for e-commerce to drive sales, engage customers, and build brand loyalty. Let’s look at different tips and tricks to help you make […]
Alternative App Stores and Why They’re Worth Exploring
The Google Play and Apple App Store stand out as towering giants in the mobile world, commanding developers’ and consumers’ attention. However, alternative app stores have a lot of potential despite their dominance. These lesser-known platforms offer app developers unique opportunities to reach diverse audiences and expand their reach. Let’s explore alternative app stores and […]
The Big 3: Preparing Your Mobile App for Black Friday, Cyber Monday and Thanksgiving
It’s no secret that the holiday season is a critical period for apps in various verticals. Whether you’re a seasoned app developer or a newcomer to the mobile app industry, you can’t afford to miss the holiday season opportunities. Our holiday guide explores strategies, tactics, and statistics to make the most of this year’s Black […]
How Much Do Apps Make from Ads?
Apps have become essential to our daily lives in the digital age. From productivity tools to games, there’s an app for everything. But have you ever wondered how these apps generate revenue? App advertising often holds the key to the answer. This in-depth analysis explores the world of app ad monetization, uncovering revenue potential, strategies, […]
The Ultimate Guide to Creating Playable Ads
Last updated: May 2025 With the increase in the use of mobile applications, the concept of marketing and advertising is changed. Isn’t it? Advertisers can use playable ads to attract potential customers. Due to its popularity in mobile games, people expect that it’ll also be helpful outside the gaming sector. Now the question is what […]
Best Practices for App Engagement Ads
When it comes to creating advertisements for your mobile app, you need to initially consider what end of the user journey you are addressing: Awareness -> Consideration -> Conversion -> Engagement -> Reminding/Recollecting -> Loyalty In this blog post, we will discuss the best practices for app engagement ads, ie. ads that address the engagement […]
App Gamification Strategies: How to Increase Engagement and Retention?
The use of gamification in mobile apps is on the rise, with many companies using it as a way to increase user engagement and retention. In this blog post, we’ll discuss how to successfully implement app gamification strategies to increase user engagement and retention. Introduction to Gamification Gamification is the concept of applying game mechanics […]
What is App Conversion Rate Optimization and How to Improve CRO?
Conversion Rate Optimization (CRO) is critical to any successful digital strategy, especially in the mobile app landscape. But what is Conversion Rate Optimization? Simply put, CRO is the systematic process of increasing the percentage of app users who take a desired action, such as purchasing or completing a registration form. This process involves understanding user […]
Incrementality Tests: Unlocking the Full Potential of Your Mobile App Marketing Efforts
For mobile marketers, acquiring new users via your marketing strategies is only half the battle; it is important to conduct tests and measurements to assess the success of your campaigns. This is where incrementality tests come into the picture. What are Incrementality Tests? Incrementality tests, also known as lift tests, are an essential measurement tool […]
Acquiring and Engaging Users for Enterprise Mobile Apps: Key Strategies and Tactics
In today’s digital world, enterprise mobile apps are an increasingly important way for organizations to increase employee productivity and streamline internal processes. But if you don’t have the right strategies in place, it can be difficult to acquire and engage users for your enterprise mobile app, especially if you run a large business. Key Trends […]
Effective User Acquisition Strategies for Hyper-Casual Games
The mobile gaming industry is constantly evolving and growing, and hyper-casual games are one of the most popular genres right now. Hyper-casual games are simple, easy to learn and play, and require minimal user input. They are designed to be highly addictive and fun, and have been incredibly successful in terms of monetization, user acquisition […]