Stars, Stripes, and Sales: Why’s 4th of July is Crucial for E-Commerce Apps
Known as Independence Day, the 4th of July is a popular holiday in America filled with fireworks, barbecues, and American patriotism. In addition to the festivities, this holiday has become a crucial time for e-commerce to drive sales, engage customers, and build brand loyalty. Let’s look at different tips and tricks to help you make […]
All About Apps #6: Leveraging Data to Combat Ad Fraud in Mobile UA
In this Episode In this episode of the “All About Apps” podcast, we dive deep into the world of mobile user acquisition (UA) with a focus on a critical issue – ad fraud. Joined by Deniz Kekeç (Innogames), Cansu Ağaoğlu (Adjust), Faheem Saiyad (AppSamurai), and our gracious host Peggy Anne Salz. With this amazing panel […]
Types of Invalid Traffic (IVT): GIVT vs. SIVT
Invalid traffic is defined as traffic that is not generated from a real user or from genuine interest. Fake traffic might be another way to conceptualize it. This is yet another term in the modern day’s growing cybersecurity vernacular. Let’s demystify what exactly is invalid traffic and the different types of invalid traffic. Spoiler alert: […]
The Ultimate Guide to Creating Playable Ads
Last updated: May 2025 With the increase in the use of mobile applications, the concept of marketing and advertising is changed. Isn’t it? Advertisers can use playable ads to attract potential customers. Due to its popularity in mobile games, people expect that it’ll also be helpful outside the gaming sector. Now the question is what […]