How to Fight Against Mobile Ad Fraud
Since mobile market continues to grow, so is the ad fraud reality. This is the moment to discuss an unpleasant but so necessary topic in mobile market environment, which is mobile ad fraud. To define better ad fraud we can say it is an action generated by non – human traffic like bots, which are […]
How To Create Word Of Mouth For Your Mobile App
Even if innovative marketing methods are created every year, there are still some old and efficient ways to promote an application. Word Of Mouth (WOM) marketing is the strategy of getting people to talk about your product. And in mobile domain it is even more effective. Think about yourself for a moment. How many apps […]
What Are The Best Tools For Cross – Platform Mobile App Development?
If you are a developer or a business leader visualizing an amazing app and you can’t decide what is the best platform between iOS or Android to create it, maybe, you should develop your app for both (or more) platforms. The advantage of writing the code for more platforms is that you can reach more […]
8 Crash Reporting Tools For iOS And Android Apps
If you want to have success in today’s overcrowded mobile markets, you need to be sure that your app is flawless. In our previous article, where we listed 10 of the most common reasons that cause app uninstalls, we talked about mobile app crashes and we shared with you the results of a study conducted […]
Best Practices of Mobile Video Ads On Social Media
Mobile world is very dynamic. Nowadays, users are more responsive to videos then to simple images or text. They prefer to watch a story, not to read some descriptions or to try to understand what an image wants to express. That is the reason why advertisers focus their campaigns on mobile video ads to impress […]
7 Best Practices To Increase Retention With App Onboarding
For a developer, the main concern regarding launching his app should be the first impression that the app makes for users. At this moment we are talking about app onboarding, the process of presenting an app for the first time in front of users. If it is done the right way, this leads to the […]
10 Places to Find Beta Users to Test Your App
Is your app ready to be published? It is one of the most common mistakes that indie developers or app owners do to publish the app without testing the app. It is very normal for you to think that your app is awesome but the real decision mechanism to say that if it is worth […]
A Beginner’s Guide to In–App Purchases
Creating an amazing mobile application is great but, making some profit with it, it’s even better. There is an interesting strategy to monetize an app, besides the paid apps and the advertising methods. That strategy began in 2011 and is based on in – app purchases (IAP), which means that the user spends money within […]
What Are Interstitial Ads?
Interstitial ads are one of the most popular mobile ad formats used by indie developers because of their high impression rate to increase downloads and revenue. In this article, we will talk about; What is an interstitial ad? Why developers and marketers prefer interstitial ads – by including the pros and cons of interstitial advertising. […]
How To Build A Successful App User Acquisition Strategy
This post published at September 2016 and updated at March 2025. In 2025, mobile apps have become an essential digital interface for businesses and consumers alike. To succeed in an increasingly competitive marketplace, companies must adopt innovative, multi-dimensional strategies for acquiring and retaining users. This report outlines the latest trends, best practices, and actionable strategies […]
Push Notifications vs In-App Messaging: Differences And Best Practices
Today, we are living in an interactive world. The days of boring apps are now past. Developers use dynamic methods to communicate important information to their users. These methods are Push Notifications and In – App Messaging. But, what are these terms? When is best to use them? Push Notifications is a great way to […]
5 Tactics For Maximizing LTV Of An App User
User Lifetime Value (LTV) is like its name shows, the average value of a user over his lifecycle with the app. Simpler saying this; LTV is the measure of user’s value over time. LTV is one of the most important metrics to track. The value provided by LTV has multiple forms. It can be sharing […]