MdotM is a Demand Side Platform based in California. It provides users with a universal SDK that tracks all paid and organic mobile related activities.


The company mainly concentrates on increasing app downloads for advertisers and provides clients the opportunity to optimize acquisitions, lowering eCPA gradually.


Developers also have a chance to use SDK on Android and iOS or Direct Deals for monetization. Although, primarily focused on a cost per click model, advertisers can also use the CPC and CPM campaigns.