AdMob by Google is a mobile advertising platform used primarily for generating ad revenue from your mobile app. It has an advantage over other mainstream mobile ad networks through its ability to show ads from millions of Google advertisers in real time.
The monetization solutions AdMob offers includes Mobile Analytics Solutions and Mobile Metrics Reports. Both help in gaining insight into the user’s traffic and discovering current trends in the mobile ecosystem respectively.
This, in turn, helps developers to make a smarter decision about product strategy in the future.