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Everything about mobile marketing.
Multi-Channel UA in Practice: What to Run Where and Why
As we navigate a “Monetization-First” era, the focus has shifted from simple volume to high-intent, high-LTV users. To win today,...
Mobile Marketing Blog
Connected TV (CTV): A New Frontier for Mobile App User Acquisition
Connected TV (CTV) has emerged as a pivotal platform in the AdTech ecosystem, offering mobile app de...
Mobile Advertising 13 Mar 2025
Brand, Acquire, Retain: Unlocking Full-Funnel UA Success with AppSamurai DSP
Building a successful UA strategy isn’t just about getting downloads—it’s about creating a growth jo...
Mobile Advertising 19 Feb 2025
Valentine’s Day and Apps: Trends, UA, and Monetization Strategies
Valentine’s Day has become a significant event in the mobile app industry, with various app ca...
Mobile Advertising 14 Feb 2025
Mobile User Acquisition: The Definitive Guide for 2025
Mobile user acquisition has become integral to any app’s business strategy. The growing number...
Mobile Advertising 01 Feb 2025
How Loyalty & Rewards Apps Can Enhance Engagement and Revenue
The success of loyalty and rewards apps depends on retaining user attention and driving engagement. ...
AppSamurai News 27 Jan 2025
AppsPrize SDK 2.0: More Control, More Engagement, More Revenue
We’re excited to introduce AppsPrize’s SDK 2.0 by AppSamurai for monetization, a game-changing updat...
Mobile Game Marketing 17 Jan 2025
App Icon Guide 2025: How to Design a Compelling App Icon
App icon… Here is a great 2025 guide. (This post is updated in May 2025!) When developing a mo...
App Store Optimization 29 Dec 2024
A Comprehensive Guide to App Marketing in 2025
Last updated: May 2025 Executive Summary The mobile app market continues to evolve at a breakneck pa...
Mobile App Marketing 24 Nov 2024
How to Sell An App Idea: The Complete Guide (2025)
How to sell an app idea? You’ve had that eureka moment—a brilliant app idea that could change ...
Mobile App Marketing 21 Nov 2024