A Beginners’ Guide to User Acquisition in 2022
User acquisition is the act of getting new users for an app through non-organic means. In the world of mobile marketing, user acquisition is the process of acquiring new users for a mobile app. This is important to mobile advertisers because it allows them to reach new potential customers and tap into new markets. Mobile […]
AppSamurai’s Complete Guide to Mobile Ad Fraud in 2022
Mobile ad fraud is one of the biggest problems in the advertising industry. It’s a type of fraud that exploits ad technology to maliciously attack and drain the mobile ad budgets of advertisers, and contaminate their datasets as a direct consequence. Mobile ad fraud can take many forms, but they all have the same goal: […]
Tips for Social Media Marketing Based on Your Target Audience
Social media marketing is crucial for many businesses, but it can be difficult to select the right platforms with so many options available. From Facebook and Twitter to Instagram and TikTok, there is a wide variety of platforms to choose from for marketing and advertising. While many businesses may opt to target as many of […]
Playable Ads vs. Interactive Ads for On-App Advertisers
When developing on-app advertising campaigns, there are several options available when it comes to the types of ads you can use. Many advertisers use video ads that users can often skip after a certain amount of time has passed, but audiences tend to be much more responsive to interactive and playable ads. Unlike static image […]