What is App Tracking Transparency? How Does it Work?
The concept of privacy has taken center stage in an era dominated by digital connectivity, causing major changes in the way apps handle user data....
21 November, 2023 / 0 Comments
The Big 3: Preparing Your Mobile App for Black Friday, Cyber Monday and Thanksgiving
It's no secret that the holiday season is a critical period for apps in various verticals. Whether you're a seasoned app developer or a newcomer...
09 November, 2023 / 0 Comments
Mastering Google Play Store SEO: The Key to App Ranking Success
The latest data shows that there are 3.353 million mobile apps available to Android users on Google Play Store- a huge number isn't it? In...
30 July, 2023 / 0 Comments
Navigating Mobile Game User Acquisition: Strategies to Avoid Fraud and Maximize ROAS
With millions of active players across the globe, it's no surprise that user acquisition has become a top priority for mobile game developers. However, with...
17 July, 2023 / 0 Comments
Mobile Game Mechanics: Basic, Advanced, and Emerging: The Ultimate List
Mobile games have come a long way since the days of Snake on Nokia phones. Today, it’s a multi-billion-dollar industry with millions of players worldwide....
27 April, 2023 / 0 Comments
Incrementality Tests: Unlocking the Full Potential of Your Mobile App Marketing Efforts
For mobile marketers, acquiring new users via your marketing strategies is only half the battle; it is important to conduct tests and measurements to assess...
23 December, 2022 / 0 Comments
13 Best Mobile Marketing Tips for the Holidays
The Holiday Season is a spectacular opportunity for app developers to grab users’ attention and popularize their apps! By crafting holiday-themed strategies, you can increase...
14 December, 2022 / 0 Comments
The Beginner’s Guide To CVR Marketing and CVR Formula
In mobile marketing, CVR (Conversion Rate) is a metric that measures the percentage of people who take the desired action after viewing a mobile ad...
14 November, 2022 / 0 Comments
How to Promote Apps for Students
If you're considering creating and marketing an app, students are among the best audiences to target. Students are always looking for new apps to try...
04 February, 2022 / 0 Comments
Your Guide to Creating a Brand Persona
One of the fundamental elements of a successful business is a clear brand persona. While a business can succeed to some extent with hard-working employees,...
04 January, 2022 / 0 Comments
Giant Adtechs of 2021
Going back between 2006 and 2017, hundreds of ad networks and dozens of DSPs, SSPs, exchanges, anti-fraud solutions, attribution solutions, and other companies were able...
16 December, 2021 / 0 Comments
15 App Marketing Tips for Black Friday
Black Friday remains one of the best holidays for businesses, and app marketers and developers will also find this to be the case. In addition...
10 November, 2021 / 0 Comments
