Mobile games have come a long way since the days of Snake on Nokia phones. Today, it’s a multi-billion-dollar industry with millions of players worldwide....
The release of SKAdNetwork 4.0 has brought significant updates to the mobile advertising industry that may take some time and effort to adopt. Let’s first...
For mobile marketers, acquiring new users via your marketing strategies is only half the battle; it is important to conduct tests and measurements to assess...
The Holiday Season is a spectacular opportunity for app developers to grab users’ attention and popularize their apps! By crafting holiday-themed strategies, you can increase...
In mobile marketing, CVR (Conversion Rate) is a metric that measures the percentage of people who take the desired action after viewing a mobile ad...
If you're considering creating and marketing an app, students are among the best audiences to target. Students are always looking for new apps to try...
One of the fundamental elements of a successful business is a clear brand persona. While a business can succeed to some extent with hard-working employees,...
Going back between 2006 and 2017, hundreds of ad networks and dozens of DSPs, SSPs, exchanges, anti-fraud solutions, attribution solutions, and other companies were able...
Black Friday remains one of the best holidays for businesses, and app marketers and developers will also find this to be the case. In addition...
