What is App Discovery? App Discovery, also known as OEM (Original Equipment Manufacturer), is one of the most effective ways to get your app in front...
Targeting the right audience is of paramount importance to any mobile marketer; it allows you to advertise efficiently, and effectively and maximize your ROAS. This...
As the name suggests, OTT (Over-the-Top) content refers to any kind of content that is delivered over the internet, without the need for a traditional...
When it comes to launching a mobile game, there are a lot of factors to consider. But if you want to give your game the...
There are many ways for mobile apps to use ads for monetization, including banner ads, interstitial ads, and more. Today, some of the most common...
The use of advertising technology platforms like a DSP (demand-side platforms) and/or a SSP (supply-side platforms) makes ad buying and selling more seamless than ever...
One of the people's favorite places to shop today is Instagram. If your business sells products online, Instagram has become an invaluable site to attract...
How to Rapidly Grow Engagement With Your New App When launching a new app, you may be excited to see it grow and beat out competing...