Artificial Intelligence is trending and many businesses and leading technology companies are not missing a beat. Apps can also benefit too. Mobile internet and data...
“It’s all about data these days. Leaders don’t want to make decisions unless they have evidence. That’s a good thing”. This sentiment from the Harvard...
eCPM is the “effective Cost Per Thousand Impressions”. It is a standardized measure to compare different impression ad campaign’s effectiveness. The formula is (ad spend...
With channels, platforms and ad formats widening every year, it is important to know the best KPIs to measure success for 2020. ...
Playable ads are certainly one of the most engaging ad formats. This interactive ad format enables mobile app ad advertisers to give a brief preview...
Preserved in the ruins of Pompeii, is a mosaic of and an amphora that once contained 'garum', a type of sweet and sour fish sauce....