Top 15 Mobile App KPIs You Must Measure in 2025
With channels, platforms and ad formats widening every year, it is important to know the best KPIs to measure success for 2020.
Increase Your Visibility and Organic Installs with Keyword Enrichment
A keyword analysis is the first step in the Search Engine Optimization (SEO) copywriting process. Investigating and researching keywords is an essential element of optimization to increase your ranking on any platform. Additionally, keyword enrichment is critical to increasing your visibility and organic installs and a crucial part of app store optimization. When creating your […]
App Spotlight: Kieka – From London to Singapore!
Kieka, the navigation app on a crusade to abolish the crowded commuter experience has launched in a rather unusual time of great need for social distance. The London-centric app, which was a Covid19 Resilience Grant recipient, was founded by Josh Van Etten. We sat down with the half-British-Dutch Apptrepreneur to find out all about the […]
Mobile App Security Checklist for SMEs and Enterprises in 2021
Did you know that the global mobile app economy is expected to generate $189 billion in 2020? The conspicuous worth of the mobile app industry draws hackers and cybercriminals. Plus, given the fact that there are 3.5 billion smartphone users, the chances of successful and lucrative hacks are much higher. Almost every business has a […]
The State of the App Industry During COVID-19
Executive Summary Covid19 has undoubtedly changed life in the short-term. The virus has spread and mutated quickly, leaving businesses, organisations and countries with little time to adapt, survive and thrive. We take a look at Covid19’s impact on the app industry in order to best prepare our audience and customers to survive, and even thrive […]
48 Breakout Apps and Apptrepreneurs to Watch!
The mobile and app industry moves fast due to its low-barriers-to-entry, low-cost of production and high-market penetration. Revenue also echoes this sentiment, with the app industry growing from $365 billion in 2018 to a projected $935 billion in 2023. Thus, it is important to stay abreast of the biggest movers in the app and mobile […]
The Rise of Mobile Health Apps
We live in a world where if something can be digital, it will be. In this sense, mHealth has contributed to this transformation in recent years. As a study reveals, 60% of the time we spend in the digital world is spent using applications. A use that has increased 111% in the last 3 years. […]
10 of the Best Mobile App Marketing Techniques
The idea and execution of your app can be amazing, but if you don’t convey it to the users and convince them to download and use the app, does it matter how good the idea was? So, the success of your apps depends on the effectiveness of mobile app marketing techniques you use. How to […]
Crafting Irresistible CTAs for Mobile App Marketing: The Ultimate Guide
This post is updated on May 2024. In the bustling mobile app marketplace, capturing user attention and driving action is a relentless pursuit. Your call-to-action (CTA) is the linchpin of your mobile app marketing strategy, the decisive moment where users decide whether to engage with your app or move on. At AppSamurai, we’ve honed the […]
Your Complete Guide To Mobile Game Categories
Here is the types of mobile games! Although today we have a wide range of mobile games to choose from, it is true that there are more popular genres than others. Still, same genres do not dominate all devices. There are many factors that influence this aspect, such as the type of device, the dimensions […]
Mobile Apps That A Digital Marketer Needs To Have In 2021
The digital marketing subject is undertaking continuous changes and updates, so much so that it is now mainly optimized for mobile. That is why, today, being a digital marketer and working through mobile-only devices at the same time is a real possibility. Operating on the go represents a great time saver for entrepreneurs, and installing […]
What Determines The Ranking Of An App In The iOS App Store?
The ranking of your app is probably the one factor that is going to either make or break your business. As of now, there are about 5 billion apps worldwide, and 2.2 billion of them are available for iOS. Apple’s mobile market app store has come a long way since its debut in 2008, when […]