It is vital that any mobile marketer understands the importance of measuring their marketing campaigns, especially in terms of user acquisition and engagement. In the...
Halloween happens to be the harbinger of the holiday season as it brings with it a string of holidays including Easter, Thanksgiving, Christmas and the...
SKAdNetwork, also known as StoreKit Ad Network or SKAN, is integral for measuring ad activity. It's also crucial for maintaining users' privacy. With the new...
Valentine's Day is fast approaching, making it important for app owners to do what they can to increase brand awareness and drive engagement ahead of...
As per Statista, the Google Play Store is packed with over 2.79 Million apps. The graph below paints a daunting picture of how taking your...
Black Friday remains one of the best holidays for businesses, with plenty of opportunities to promote their products and services and boost sales. The same...
You want to develop a mobile app and create one that users won’t abandon after using it once. In 2019, 25% of users left apps...
Sport is a universal language that unites the world. Everyone loves to watch sports. If not live, then on television. These days, technological advancement has...
You may say gone the days of arcade machines but not arcade games. The introduction of home video consoles reduced the popularity of the 1980s...
After launching a fantastic app, you wait for the dreamed success to happen. But, after months, your app might still be a drop in an...